Pitching is part science and part art. The truth is there’s never a guarantee that your pitch will be successful, no matter how great it might actually be. However, there are things you can do to increase the odds of your pitch being successful. It starts with making sure your pitch contains the right elements.
Here are the 3 thing that need to be in every pitch, whether you’re pitching by email, social media, phone, or any other channel:
A personal approach—Want your pitch to fall on deaf ears? Then make it a generic, non-personalized pitch and blast it out to the masses. If you want to give your pitch the best chance of getting noticed, you need to personalize it. Address the reporter by name introduce yourself, and make it clear that you’re familiar with their work.
A strong, relevant hook—What’s your story? More importantly, why is that story relevant to the reporter and his or her readers? You should be able to sum your story up with a quick sentence or two and a few short bullet points. Remember, you don’t have to give the reporter every detail. You want to get them interested so they’ll follow up with you for more information. They’re writing the story, not you.
Your contact information—Think of this as your call to action. You need to make it clear how reporters can get in touch with you if they’re interested in your story. Include the best email address to reach you and a good phone number that will actually get answered when a reporter calls.
Are there any other essential elements that belong in a pitch? Share your thoughts by commenting below.