Having a great story to tell is only half the battle of getting media coverage. You have to actually get your story in the hands of the right journalists so they will take notice and cover your company. One of the best ways to ensure your news gets noticed is to use a press release distribution service.
A press release distribution service will take your press release (or write it for you), contact journalists directly, and get them to see your press release. But make no mistake — not all press release distribution services are the same. Unfortunately, there are some shady companies out there who rip off their customers by offering inferior services and using shady tactics.
Here are 3 of the tactics most commonly used by shady press release distribution services.
What are some of the things you look for when choosing press release services? Share your thoughts by leaving a comment below.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/prchecklist.html