Whether you work in the PR department for a major firm, run your own company, or are a copywriter who offers press release writing services, you churn out a lot of press releases. In fact, you may have written so many at this point that it has become like that morning drive to work. You know, where you just get in the car and the next thing you know, you’ve arrived… but you can’t remember any of the drive. Scary, right? Your brain went on autopilot. Maybe that’s how press release writing has become for you.
Now some of you may be thinking, “Dang, that sounds great. I wish composing a press release was that easy for me.” Beware, it’s not all it’s cracked up to be. See, when things become automatic, when we can sit down at our computer and fire out a release in 10 minutes, when we don’t have to really try when writing that release—well, that’s where it gets dangerous. That’s when you get overconfident. Which leads me to my main piece of advice for composing that millionth press release:
Don’t Get Sloppy
Overconfidence leads to sloppiness. See, when you go on autopilot, you don’t pay attention to the details. And when you don’t pay attention to the details, you make little mistakes. It might be a grammar mistake here, a spelling mistake there. Or worse yet, a fact checking mistake. Yikes! Remember, sometimes all it takes is one bogus release to ruin your credibility, and odds are if you are on that millionth press release, you’ve spent some time working on your reputation. Don’t let a little sloppiness ruin it.
So how can you make sure you don’t get sloppy?
Do you write tons of press releases? What do you have to stay sharp when you’ve seen it and done it all?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: http://www.ereleases.com/prchecklist.html