Cut the Crust Off Your PR Sandwich
Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the insides of the sandwich (cut into triangles, of course!) and leave all the crust on the plate. When your mom would ask why you didn’t eat the entire sandwich, you’d say “I did!” You never knew why you didn’t like the … Read more
Do You Understand the Real Purpose of Press Releases?
We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution website… Read more
Your Press Release Boilerplate: (2026 Guide + Free Template)
Ask AI for a short summary of this article
Bottom Line Up Front: Your press release boilerplate is a standardized 50-100 word “About Us” section that appears at the end of every press release. It should include your company description, key differentiator… Read more
A Few Simple Rules for Link Building with Press Releases
One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting.
Not surprisingly, press release distribution is one of the most pop… Read more
How Often Should You Send Press Releases?
At what point does “sending out a lot of press releases to gain exposure” (which generally is a good idea), become “I just angered every single journalist that covers my industry”? It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially … Read more
PR Oops: How to Correct Misinformation in a Press Release
In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.
There’s nothing more heart-sto… Read more
5 Reasons to Hate Traditional Press Releases
Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore.
1. They Get Ignored
You spend so much time getting everything just right on your press re… Read more
How to Write a Killer Press Release in 15 Minutes
If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number of press releases on a consistent basis. Obviously, you don’t want to spend any more time writing your press releases than you have to.
I’ve come up with a short list of tips to help you write your press releases fas… Read more
Why Evergreen Content Makes for Great Press Releases
When you think of press release topics, you probably think of time-sensitive news stories that have a very short shelf life. And while a lot of news is fleeting, it doesn’t always have to be this way. There is another type of news content that works great for press releases. I’m talking about evergreen conte… Read more
5 Things to Check before Sending That Press Release
So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be.
Here are 5 simple things to check before sending that press release.
1. Your story’s newswo… Read more