7 Common Proofreading Mistakes in Press Releases

It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage.

But then you reread it. And guess what? You notice you made all … Read more

Benefits of Outsourcing Press Release Writing

Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them.

Now, that someone could be you, but you also h… Read more

Pick Up the Phone to Make Your Pitch

Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it.

But is a written press release the only way to go about it? Is there anything we can do to supplement our PR efforts? You bet… Read more

5 Unconventional Ways to Market Yourself as a PR Pro

Are customers not taking you seriously or flat out ignoring you and your message? Then you may have to change tactics when marketing yourself. There’s a lot of noise and buzz out there so you can’t really blame the general public for feeling lost and confused!

Try these five unconventional ways to adjust yo… Read more

5 Ways to Make Sure Your Press Releases Get Found

In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again.

But that was then and this is now. T… Read more

5 Reasons to Use an Infographic as a Press Release

People have been declaring the press release dead for a while now, and while I don’t agree with that assessment, I also think it’s time to push the boundaries of what a press release can be. These days, there are social media press releases, press releases with video embedded, and a range of other variations … Read more

How to Get Noticed Within Your Industry in 30 Days or Less

Getting noticed. When you boil the public relations field down to its core, “getting noticed” is what’s left in the pot. When you perform even the most basic PR tasks for your company, you do so in the hopes that someone will stand up and say, “I see you!”.

When you’re running a business, this recognition of yo… Read more

How to Evaluate a Press Release Writer

PR graduates who know how to pump out a press release are a dime a dozen. However, you’re looking for GOOD press releases and don’t want to get something that looks like it was done via a form. How do you filter out the rest and hire the best? Let’s take a look at some ways you can evaluate your potential press rele… Read more

The 6 Worst Press Release Headline Mistakes You Can Make

Writing a great press release headline is one of the most important things you need to do to get your announcement read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading.

Having said that, anybody who has been in this business for more than a few minute… Read more

When to Tweet a Reporter (And When Not To)

How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend.

It’s not as complicated as i… Read more