
Perhaps you have never considered Instagram for your business. If you are an accountant or an attorney, maybe you didn’t think your line of work was creative enough. Now it might take a little more work, but you can definitely sell your skills and services on Instagram.
Instagram, like Pinterest, Faceboo… Read more

As the owner of a small business, you are probably already aware that social media can be a great asset and a huge liability. We have heard countless times that in order to move business forward, engage customers, and drive sales we must be using social media. After you move to incorporate social media into y… Read more

As a physician, nurse, or other healthcare provider, you must be always “on.” Your patients need answers and a lot of time you must think on your feet, respond quickly to situations and look for solutions. As we continue to grow as a global society, the needs of patients will only grow too.
Especially when it … Read more

It’s Friday afternoon around 3pm and you have finally finished the press release that you worked on throughout the past week. You have major news regarding your company and spent time crafting the headline, the lead, and the perfect quote. The problem is it’s Friday afternoon and you know if journalists a… Read more

You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but what you don’t know is how to let everyone else online know about you. You want to become an influencer on… Read more

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there?… Read more
Imagine you’re a successful, seven-figure business owner. You spend your days working on your business and managing your team of employees.
It sounds like a dream life, but it takes work to get there. From marketing and sales to press release distribution, you need to build your business first.
Ke… Read more

Getting coverage in trade magazines specific to your industry offers several important benefits:

I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.”
And it’s true. You can see your byline up on the Huffington Post. All it takes is to create compelling, origin… Read more

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Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old?
And despite the fact that the social network has been around long enough to have become essential to everything from journa… Read more