“Public Diplomacy”: America’s Public Relations Campaign
Is anything more complicated than foreign policy? Discerning each region’s customs, the particulars of language, and even what times to contact a government representative can all make huge differences in countries’ relationships. If you thought your campaign was intense, well …
To a degree, public … Read more
How to Prepare Your PR for a Product Launch
The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place.
Unfortunately, your team has made one glaring error. You’ve forgotten to think about and p… Read more
Do Journalists Make Good PR People?
How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.
Pros
Of course one of the major pros for journalists ma… Read more
5 Questions to Ask Yourself Before Launching a New PR Campaign
The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for.
Here are 5 simple questions to ask yourself to make sure you’re on the r… Read more
How to Misuse Twitter, Get Fired, and Ruin Your PR Campaign
Twitter is a versatile and useful tool for any PR campaign, but using is willy-nilly can lead to great peril. In fact, if you really try at it, you can completely wreck your job, your life, even your marriage! Here are some helpful tips if you want to use Twitter in the worst ways possible.
Use a Work Account as a … Read more
PR Pros: “Like” These 5 Pages/Groups on Facebook
Facebook is useful for any PR campaign, but have you linked up with any of the public relations pages yet? There’s a growing community on Facebook as social media gains more notice, so use them to your advantage. Check out these five pages/groups that you should “like” immediately.
This is … Read more
4 Tips for Launching an International PR Campaign
You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t tak… Read more
Blog Commenting for PR: Dos and Don’ts
Blog commenting can be an effective PR and marketing technique that offers a wide range of benefits when done properly. Effective blog commenting can help you:… Read more
What’s the Goal of Your Press Release?
Why Issue Press Releases?
Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you h… Read more
4 Reasons PR Campaigns Fail
I’m a firm believer in studying the mistakes made by other PR campaigns so you can avoid making them yourself. Forget learning from your own mistakes. That’s too costly. The goal should be to let other people make the mistakes, you learn from them, and you never make mistakes at all. … Read more