How to Cite a Press Release
Major news outlets publish anywhere between 200 and 500 stories every single day. That often doesn’t include wire stories, which are written and prepared outside the newsroom.
How to Get Better Media Coverage for Your Release
Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outl… Read more
Choosing a Winning Subject for Your Next Press Release
If you’ve had trouble recently getting the attention of even the most faithful of your editor and journalist friends, then you may need to take a look at the type of material you’re sending. You could be getting a little too “familiar” and started figuring that everything is ok to send or even write about.
I… Read more
Press Release Submission Rules You’re Forgetting
Before you send that email you were about to send, how sure are you that you’ve been following all the press release submission rules? If you cocked your head to the side wondering what rules I’m talking about then it’s definitely time to hold up a second.
There are several guidelines to keep in mind before yo… Read more
5 Easy Ways to Get a Press Release Printed
Though getting a press release printed in the newspaper or a magazine seems like a big project, it’s often an easier task than you think. One of the few things holding you back is the sheer volume of press releases out there competing against yours. How are you supposed to make yourself seen when chances are y… Read more
Do Journalists Make Good PR People?
How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.
Pros
Of course one of the major pros for journalists ma… Read more
9 Things You Should Have in Your Company’s Newsroom
If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website.
Your Company’s Newsroom
A company newsroom, often referred to as a press room or media center, is a section of a company’s website or a dedicated platform … Read more
5 Ways to Determine Whether Your Story is Newsworthy
You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk.
But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off.
You followed all th… Read more
Make Room for the Press on Your Website
If you’re not archiving press releases on your company’s website, you might be missing out on valuable media coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly a… Read more
Press Release Tips: Hook Editors with Strong Openings
If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writ… Read more