Major news outlets publish anywhere between 200 and 500 stories every single day. That often doesn’t include wire stories, which are written and prepared outside the newsroom.
Local outlets may publish less. Even so, the frantic pace of the 24-hour news cycle can leave even the best journalists looking for new stories. Business reporters and bloggers will often turn to press releases to find new ideas.
If that sounds like you, you might be wondering how to cite a press release properly. Students and researchers may also want to reference press releases for case studies and more.
So, how do you create these citations? Once you’ve picked your citation style, you can use this guide to create the perfect citation every time.
The American Psychological Association issues guidelines for citation in its style guide. APA is popular in fields like psychology, sociology, and anthropology.
So, what does an APA press release citation look like? It’s like other APA citations. You’ll list press releases by author or organization name.
Include the year, followed by the month and day if available, in parentheses. You’ll then add the title of the press release. Remember to italicize it, and only capitalize the first word and proper nouns in the title.
After the title, you’ll add the words “Press release” in square brackets, followed by a period. It helps the reader identify the type of document you’re referring to.
Since most press releases are available online, best practices are to list the URL. You’ll add the words “Retrieved from,” then the URL.
Here’s an example:
In your text, you’d cite this as (Centers for Disease Control and Prevention, 2020).
APA isn’t the only style guide out there. The Modern Languages Association, or MLA, also has their own style guide. This format is popular in the humanities.
MLA citations look quite a bit different than APA, but they use most of the same information. Like APA, you’ll start with the name of the author or organization that issued the press release.
Next, you’ll include the title of the press release. Don’t forget your opening and closing quotation marks.
Then you’ll include the name of the organization, followed by “Press Release.”
You’ll then add the date. MLA uses European-style dating and short forms, so make sure you style your date correctly.
You can then add the URL of the website where you access the press release. Include an access date for the website.
Here’s what it looks like all together:
Note that you can use an abbreviation for the agency name in the press release information. If you want to make an in-text citation, you’ll add the name of the author or organization in parentheses.
Citing a press release in Chicago Manual of Style format is similar to APA press release format. It does depend on if you’re using Chicago I or Chicago II.
Chicago II is an author-date format, like APA, so it makes sense to start here. There are a few key differences between Chicago II and APA citations.
First, Chicago doesn’t enclose dates in parentheses. It also uses quotation marks around titles, and it capitalizes most words in titles. If you’re not sure about capitalization, you can always check CMoS itself or use an online tool to help you.
Once again, you’ll add the URL for the press release to the end of the reference entry. Here’s the CDC example in Chicago author-date format:
Note that the date is repeated after the title. If you’re using Chicago I, your bibliography entry will look the same as this, with one exception. Remove the first date.
A footnote or endnote builds on the basic style here, but with key changes to punctuation. Most of the periods will change into commas. Here’s what the CDC example looks like as a Chicago-style note:
If you’re using the author-date system, your in-text citations will look a lot like APA. This one would appear as (Centers for Disease Control and Prevention 2020).
APA, Chicago, and MLA are the most common citation styles for students and researchers. Some disciplines have their own citation guidelines, though. You should always check what style is expected of you.
Some other common styles include:
Many styles build on Chicago, including AAA and Turabian. If you’re not sure what style is most appropriate, think about the field you’re in. IEEE is designed for engineering, while AMA is for the medical field.
Journalists may want to refer to resources like the Associated Press, which has its own style guide. While the AP stylebook doesn’t have its own citation guidelines, it may offer best practices for when to cite.
There are other style guides for other disciplines. Individual countries may have their own best practices for journalism, and each news outlet may have their own house style as well. If you’re not sure, the best thing to do is ask.
Now you know how to cite a press release in three of the most common citation styles. Many other styles are based on APA, Chicago, or MLA. You’ll be ready to cite your sources in proper style.
Wondering about how to write a press release or get one distributed for your business? Get in touch with our expert team and get started on your very first press release.