When you send a press release out using distribution services, in addition to making sure you press release gets in the hands of targeted reporters, one of the other things your service provider will do is send your press release out across different newswires and news sites that will republish your press release as-is in a special section of their website. Obviously, this isn’t the same as earned coverage whatsoever, but the real question is do republished press releases have any value?
Personally, I believe the answer is yes, republished press releases do offer a level of value for your company, but there are some important caveats that need to be pointed out.
Why do I believe republished press releases can have some value?
While I do contend that republished press releases have some value, I absolutely believe that earned media is 1000x more valuable than a reposted press release. That brings me to a few stipulations that need to be pointed out:
What do you think – Do republished press releases have any value?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: http://www.ereleases.com/offer/bundle.html