Planning Holiday Content: 7 Ideas

People love a holiday! Any holiday really, but most especially the ones that get them a day off work. You definitely want to cash in on those relaxed holiday vibes and you need to have a set, achievable goal in order to do so. For example, let’s say you own a photography business and you want to create a campaign around Valentine’s Day with the goal of getting people to sign up for a mini session. In addition to wishing everyone a Happy Valentine’s Day and offering a discount code, write a short post on picking clothes for family portraits. This makes the email, post, or blog article helpful to the consumer and encourages them to share it—which increases the number of people who will see your discount code for mini-sessions.

Let’s take a look at 7 other ideas for planning and promoting the holidays:

  1. christmas ornamentsWhat Works—When planning holiday content, think about which holidays work best for your company’s message and products. Most everyone can do a Christmas giveaway, but what holiday will set your company apart. For instance, if you own a home A/V company, promote the Fourth of July with a personalized playlist on Spotify and an article on outdoor speakers. Finding the right holiday and the right message is critical.
  2. Themes—Instead of promoting just one holiday, instead pick a theme around a few different days. Let’s say you run a small, specialty grocery store and want to promote during April and May, you can run a campaign on “Spring Greens” and offer recipes, discounts, and other incentives. You can tie it in with Easter and Easter grass and even the Kentucky Derby Day with a mint julep!
  3. Goals—As we stated above, set an achievable, measurable goal for any campaign. Whether it’s increasing email subscriptions or gaining new Instagram followers, set a number that is doable for your company. Review your analytics during and after the campaign to see how successful you were and make changes if you need them.
  4. Don’t Overdo It—You don’t need to promote every holiday. In fact, continuous promotions can actually hurt your company’s message and decrease customer participation. Remember to pick and choose the days that work best with your overall brand.
  5. Appropriate Messages—Remember that not everyone celebrates in the way that you do. During the winter, include Happy Hanukkah and Happy Kwanzaa in addition to Merry Christmas. If you choose to do a promotion, select your wording carefully on days like Memorial Day or Veteran’s Day. Under no circumstance wish someone a “Happy Memorial Day.” It is not a happy holiday, it’s a day of remembrance for those who gave their lives.

In the comments, tell us about your promotions and goals during the holidays. We want to know what works for your business.


This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here:

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