Pinterest’s Dirty Secret

Pinterest is all about images, right? So you would naturally think there’s no way to take advantage of SEO of any kind. Indeed, most of the talk about Pinterest has been how to get sales and interest based solely on the types of pictures you post. Words have no place on an image board.

But Pinterest has a dirty little secret, and it’s one you can take advantage of for your business. This dirty secret is the item description, and these little guys are some of the only words you’ll see on the site. They’re enough to use for your SEO purposes, though, so here’s how.

Short & Long Tail

SEO with your Pinterest descriptions will work roughly the same as on your website or anywhere else. You want to use the exact phrasing that will net you the most results. The important thing to remember is the most popular phrasing isn’t going to get you the most views.

Often the most popular results are that way because they’re overused. As a result if you try to use that overused phrase for your SEO purposes you’ll get lost in the shuffle.

For an example, a search on Google for “beaded necklace” brings in over 8 million results. However, “beaded necklace” along with “super Mario” brings in just 112,000 results, meaning you have a much greater chance of being seen if you focus on the long tail keyword “Super Mario beaded necklace”.

The trade-off here is you don’t have as many potential eyeballs to see your wares. But it’s the same when choosing an audience – do you want 10,000 hypothetical shoppers or 500 actual customers?


Another advantage to utilizing SEO on Pinterest is the added power of Google Analytics. Since Google also indexes Pinterest profiles and even the boards, you can get a pretty solid idea how your site is doing because of your efforts on the Pinterest.

Some businesses actually prefer SEO work on Pinterest simply because their efforts are more trackable and available for analytics. This is opposed to say, Facebook, where the Facebook Insights tool is at best, unreliable and may not give such a well-rounded idea how traffic arrives at your site.

What can the numbers tell you? Specifically, what phrases work and which ones do not. Eventually you’ll be able to whittle down the fat and have a Pinterest SEO strategy that really works.


All those people finding your posts with your carefully worded SEO will mean nothing if there’s no follow-up. Make sure your pictures lead back to your website or store in some way. Don’t count on people finding you with no help – it just doesn’t happen that often.

Also be sure you’re spending time on the content of the pictures as well as the words. Pinterest IS still primarily a picture website and if the pics are bad folks won’t show up!

How well have you managed to use Pinterest?

This article is written by Mickie Kennedy, founder of eReleases (, the online leader in press release writing and distribution. Download the free whitepaper The Ultimate Guide to Pinterest here:

Pinterest is primarily a visual medium. It’s important to optimize your page as much as possible, but they key is to provide unique, interesting images. If what you are posting isn’t interesting or unique, it won’t stand out from the rest.


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