PR Fuel: Press Release News, Resources & Public Relations Tips - Page 93 of 94

Thoughts on the Current State of the PR Industry

December 02 2008

Election season is over, the economy is in the dumps, and winter is creeping in. As such, here are some random musings on the current state of public relations and a few tips for PR professionals.

Now is a great time to reach out to clients or prospective clients in other cities as airfares are moderating and h… Read more

Four Media Outlets with Unexpected PR Opportunities

December 01 2008

Clients often have lofty expectations, pushing for “big hits” instead of a steady stream of solid media exposure. In doing so, they may miss out on important public relations opportunities by ignoring the possibility that a magazine with a circulation of 30,000 can do as much for them as an a… Read more

Press Release Distribution Basics

December 01 2008

Sending Press Releases

Press release distribution serviceEven seasoned public relations pros sometimes need to be reminded how to get the best results when they send out a press release. Whether you’re a press release newbie or have sent out hundreds of releases during your career, the following tips should serve as a reminder of wh… Read more

PR Freak Outs: Keeping Calm When Dealing With Reporters

December 01 2008

There’s really nothing funnier than a PR person freaking out. If you’re a journalist, that is. Public relations folk and journalists are very similar. Where journalists and PR people freak out is where the difference between the two beasts really becomes noticeable. Journalists freak ou… Read more

The Seven Deadly Sins of Public Relations

January 18 2008

In the promotion of your business through public relations, there are a number of “fatal” mistakes you can make that will kill or distort your coverage. Of these, there are “Seven Deadly Sins of Public Relations” that will ruin your chances of success, and probably lead to bad p… Read more

Tips for Giving Successful Radio Interviews and Podcast Guest Interviews

January 18 2008

Radio Interview and Podcast Guest Interview Tips

You received the call you’ve been waiting for. A radio producer has scheduled an interview to discuss your book, service, product, or issue that you want to promote. You know that discussing your topic on local, national, or even international rad… Read more

Preparing the Perfect PR Pitch

January 18 2008

media pitchOK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms fac… Read more

A Terminal Public Relations Nightmare

May 13 2001

It is the worst nightmare of anyone involved in event planning: The event turns into a disaster. Such was the case last week in London, where British Airways (“BA”) and BAA, which operates Heathrow Airport, opened Terminal 5.

The hype surrounding T5, as it is known, started in September 2002 … Read more

Giving Up on Wal-Mart

April 17 2001

Dumbstruck. That’s how I felt after reading Jeffrey Goldberg’s article in the April 2nd edition of The New Yorker entitled “Selling Wal-Mart.”

“The Edelman team assigned to Wal-Mart, I learned, is divided into three groups: ‘promote,’ ‘respons… Read more

Good Intentions Turn Into Bad Public Relations

April 16 2001

It was just a simple contest. For Toys “R” Us, Inc., however, it turned into a public relations nightmare.

The toy retailer started off 2007 in ugly fashion after a contest to award the first baby born in 2007 a $25,000 United States savings bond went awry amid charges of xenophobia and racism. … Read more