Free 8-Part PR Training

Build a PR Campaign Designed to Earn Real Media Coverage

Most businesses have more newsworthy material than they realize. The challenge is knowing what to look for—and how to turn it into a campaign journalists can use.

  • Find stronger story ideas inside your business and industry.
  • Create quotes, opinions, and data reporters can build on.
  • Use breaking news and local media opportunities effectively.

Based on what I’ve learned from distributing more than 10,000 press releases each year.

Mickie Kennedy, founder of eReleases
Mickie Kennedy Founder of eReleases and your guide through the eight-part master class.

Free training from eReleases. No credit card. Unsubscribe anytime. We respect your privacy.

Your Eight-Step PR Campaign Plan

Each lesson gives you one practical way to make your business more useful and interesting to journalists.

  1. Own Your Story — Look beyond routine company milestones and uncover the stronger story behind them.
  2. Research Your Industry — Find gaps, blind spots, and useful angles your competitors have overlooked.
  3. Quote Me on It — Create memorable quotes that sound like a person rather than a brochure.
  4. Be the Friendly Jerk — Use a contrarian point of view without becoming an industry pariah.
  5. Count on Me — Turn surveys, rankings, lists, and existing data into material the media can use.
  6. Newsjacking — Join breaking conversations quickly without forcing an awkward connection.
  7. Become a Local Media Darling — Build relationships and become a reliable source in your own market.
  8. Invest in Your PR — Create a repeatable campaign instead of waiting for one lucky media hit.

Built From Real Press Release Results

Practical PR Lessons, Not Marketing Theory

I founded eReleases in 1998 to make effective PR accessible to small businesses. This training comes from seeing thousands of real press releases—which stories journalists ignore, which ones earn attention, and why.

Complete video Eight daily lessons Slides and notes PDF book
Start My Free Master Class

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