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I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a … Read more

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Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are si… Read more

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Press Releases for SEO
Can writing and distributing a press release improve your SEO?
Yes it can, but only if you write it correctly and don’t try to use it to game the SEO results.
Here are the key mistakes that peop… Read more

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Want to get journalists inquiries and responses with your press release? You should do the following:

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PR success is really pretty simple. I did not say “easy”… because most people don’t commit to the discipline. Below we quickly cover these elements which lead to PR success:

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Public relations is a fast paced world not for the faint of heart.
And part of the world of press releases is that most press releases never get published.

There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release.
One of the most tried and … Read more

“There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts should not be one of the things p… Read more

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. In fact, it could be as short as one page. A simple act… Read more

In life, they say, timing is everything. You have to pay attention or you end up missing opportunities. The same is said for public relations. For this article, we will examine how timing is everything when it comes to sending press releases and why you should have a relationship with the journalists and ot… Read more