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Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.”

Benefits of Publishing a Press Release

There are multiple benefits to publish… Read more

Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. The evolvement of the press release o… Read more

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content.

Creating a news release can help you appear in front of those customers.

You can generate brand awareness, build r… Read more

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The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools.

What is a Call to Action in a Press Re

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself.

The sad reality is that headlines are often treated as an afterthought, even though 8 out … Read more

Have you considered the importance of press releases to your marketing strategy?

A press release is a written or recorded piece of communication sent to media outlets covering important news about your company. The primary purpose of a press release is to capture the attention and interest of news distr… Read more

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though.

Instead, you can expand your reach and maximize business growth with press release distrib… Read more

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Building Relationships with Journalists

Smart business owners now recognize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibilit… Read more

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Conside… Read more

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Why you Should be Using a Press Release Checklist

The difference between media coverage and silence often lies in how well a press release is crafted. Using a systematic checklist approach ensures consistency… Read more