Why You Should Send Your Press Releases To Clients And Prospects
Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects?
Here are a few of th… Read more
Your Press Release Boilerplate: (2026 Guide + Free Template)
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Bottom Line Up Front: Your press release boilerplate is a standardized 50-100 word “About Us” section that appears at the end of every press release. It should include your company description, key differentiator, and website URL. A well-crafted b… Read more
A Few Simple Rules for Link Building with Press Releases
One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting.
Not surprisingly, press release distribution is one of the most pop… Read more
5 Press Release Writing Mistakes that Will Out you as a Rookie
Don’t Make These Press Release Mistakes
When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more
5 Things You REALLY Need to Know about the Competition
Are you following your competitors? I don’t mean visiting their website occasionally to see what changes they’ve made to their shopping cart, I mean REALLY following them. They’re no doubt doing the same to you, as they want your business for their own.
Here are five things you should keep an eye on if you wa… Read more
How Often Should You Send Press Releases?
At what point does “sending out a lot of press releases to gain exposure” (which generally is a good idea), become “I just angered every single journalist that covers my industry”? It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially … Read more
10 Ways to Gain the Trust of Customers
Earning the trust of customers is the key to making sales and building client loyalty. Today’s consumer is more skeptical and more careful than ever before. They ask a lot of questions and demand a lot of accountability from the companies they do business with. And if they don’t trust your company, they won… Read more
5 Blogging Rules You Should Break
When it comes to social media marketing (and all forms of marketing for that matter), I’ve never been a big fan of rules. People are always trying to tell you what you should do and how you should do it, but as the old saying goes, “there’s more than one way to skin a cat.”
Surely, you’ve heard at least a few of thes… Read more
5 Questions to Determine Whether Your Press Release is Newsworthy
Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually new… Read more
PR Oops: How to Correct Misinformation in a Press Release
In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.
There’s nothing more heart-sto… Read more