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11 Tips for Writing a Business Press Release

October 19 2021

business press release

Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. The evolvement of the press release over the years means it is still relevant in the online landscape.

How do you write a great press release? What can you do to stand out amongst the sea of press releases sent each day?

Read on to find out 11 ways to make your press release a cut above the rest.

Why Write a Business Press Release?

Before we get to the tips, let’s take a look at the reasons you should consider creating press releases for your business.

You may think your social media platforms are enough to get your name out there in the public eye. However, social media doesn’t assert your brand as an authoritative voice in your industry.

If a reputable news outlet writes about your business, you automatically get credibility as thought leaders.

Press coverage can also help to strengthen your brand identity and make it more recognizable to a wider audience. Never underestimate the power of press coverage for your company’s growth.

A press release is also a great way to get all the information in one place. If a journalist has accurate information in front of them and doesn’t have to do much research, it makes their life easier.

Now let’s get to the nitty-gritty of writing a killer press release.

1. Know Why You Are Writing

Let’s get things straight. You can’t write a press release because you want to promote your brand. It simply won’t work! You may think sending a press release to a journalist will be a great way to instantly get news coverage, but it doesn’t work like that!

You need to think about why you want to write a press release. Do you have something newsworthy to share?

When we have our own business or work for a company, we can get wrapped up in the bubble of that brand and think everything is newsworthy. When in fact, it isn’t.

Only share a press release if you have something to report that may interest people. For example:

  • Are you hosting a large event to build awareness for a specific cause?
  • Is your business merging with a competitor?
  • Have you done some groundbreaking research?
  • Is your company doing something relevant to current affairs?
  • Do you have an upcoming product launch of an innovative product?
  • Are you expanding and opening up new job opportunities?
  • Do you have a tell-all story that could help other businesses learn?

If your news can offer value to potential readers, then, and only then, is it worth sharing.

A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market. Your press release will come across as an advert. Only announce a new product if it’s genuinely something innovative that has never been seen before and will change lives.

2. Who Are You Writing For?

Once you’ve decided why you want to write a press release, it’s time to think about who you want to reach.

Do you want potential partners or investors to read your release? Perhaps you’re looking for someone to buy your business or someone to publish a book about it. Or maybe you want to get your company in front of potential clients.

Decide who you are trying to reach; this will determine the details you include in your press release and the type of language you use.

3. Become a Storyteller

A great press release tells a story. You want the journalist’s life to be as easy as possible. If you can tell a story and show how it is newsworthy, they are more likely to publish it.

When writing your press release, think about why people may want to read and share your story. Why may your story divide opinion or spark conversation?

How can you create an extraordinary story that will stick in people’s minds?

4. Include the Answers

If somebody was interviewing you for your press release, they would ask you all the W questions. What, when, why, where, how. Make sure to answer all these details in your press release.

That way, a journalist won’t have to come back to you and ask further questions. You make their lives easy again!

5. Be Accurate

We spoke about storytelling, but this is important: don’t lie. If you over embellish or outright lie about the facts in your story, people will lose trust in you.

Be clear and accurate and include as many facts and data points as possible to back up your story.

Including images with your press release is another great way to get noticed. Including photos increases engagement by at least 18%.

6. Be Authentic

Authenticity sells. When writing a press release, be yourself. Explain who you are and why your story is significant for other people. If you can show you aren’t writing a release because you want to make sales and gain publicity, you will be more authentic.

People want to read stories about real people. They want to know about people like them who have gone through hard times to build a successful business and come out on top. It makes you more relatable and gives others hope that they could do the same.

7. Write a Compelling Headline

Did you know that headlines with the word who in them generate a 22% higher click-through rate? Readers want to know who your story is about, not why you are writing it.

Your headline is the most crucial element of your press release. If you get it wrong, journalists won’t even open your message. Tease the information and try to convey how opening your press release will benefit the reader.

Use some of these ideas to write killer headlines that get convert to views.

8. Include a Quote

One of the elements of articles that journalists often struggle to find are quotes from experts.

If your press release can provide a quote that they can easily insert into their article, you’ve done their job for them (and got yourself some coverage!).

Be intentional about your quotes; what are you trying to convey, and how will your information benefit the reader? A generic quote about how great your company is won’t suffice!

9. Get Personal

Journalists hate nothing more than receiving generic press releases. If you want to wow, get personal. Check out other articles the journalist you are pitching has written. Tell them why you think your story is relevant for them.

The more personal the email you send along with your press release, the more chance it will get noticed.

10. Pitch the Right People

When you send your press release, be intentional about who you send it to. If you have a food company, sending your press release to a finance journalist is irrelevant.

You want to reach out to people who write the type of article you want to get a feature in. Explain to them why your story can’t be missed.

Keep a list of journalists and publications in your industry to reach out to when you have a new story. Make sure it’s up to date as journalists move around all the time.

If you don’t have the time for this, use a press release service like E-release to disseminate your press release for you.

11. Follow Up

So you completed your press release submission but haven’t heard anything back. Don’t be afraid to follow up.

You know that people receive hundreds of press releases every day. Yours could have been missed. Emphasize in your follow-up why your release is not to be missed!

Start Telling Your Story

There are so many benefits to writing and sharing a business press release. Now you know precisely how to write the perfect pitch, it’s time to start telling your story.

Remember, don’t just write something about your company for the sake of it because you want a free advert. Make sure you have something newsworthy to share, and you are intentional about the way you tell your story.

If you don’t have the time or skills to write your own press releases, hire a press release company to do it for you. We have the expertise to write you a press release that will attract media attention for your company. Get started here. 

How to Grow Your Brand Authority and Reach With a News Release

September 23 2021

news release

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content.

Creating a news release can help you appear in front of those customers.

You can generate brand awareness, build recognition, and expand your reach online. Then, you can draw more people to your business with ease.

Once people recognize your credibility, you could boost leads and sales, too.

Not sure how to grow your brand authority and reach using a press release? Here are nine essential tips that can help you get started.

With these tips, you can create a wow-worthy release media outlets will want to share. You can appear in front of their existing audience to boost your brand visibility.

Get started with these nine simple tips today.

1. Know Your Audience

Before you start writing your first news release, take a moment to research your target audience. Understanding your customers is essential. Otherwise, you might write a release that fails to match their interests.

If your release doesn’t appeal to a publication’s audience, the journalist that reads it won’t publish the release.

Journalists receive hundreds of press releases every day. They look for press releases that will excite or engage their readers.

Learning about your target audience can help you determine what they want to read.

First, try to segment your audience based on demographics and psychographics. Then, gather keyword research. Determine what your customers are searching for online.

Consider their pain points, too. What problems do your customers face on a daily basis? How can your product or service offer a solution?

Once you gather audience and keyword research, find a single focus point for your release.

Grab Their Attention

Sometimes, readers will only glance at a headline before deciding if a press release appeals to their interests. When writing your release, it’s important to grab the reader’s attention immediately.

Otherwise, they’ll skim by and turn their attention elsewhere.

Start working on your press release by creating an attention-grabbing headline. Focus on the release’s main purpose. Then, try to pack a punch.

Use strong, exciting action verbs and vivid adjectives. Avoid fluff, though. Instead, focus on the substance you’re trying to offer your readers.

Writing a strong headline can create a little trial and error. Consider finding a professional press release service. They’ll make sure your release is written with your target audience in mind.

With help from a professional team, you can grab the reader’s attention and keep it.

2. Focus on Newsworthy Topics

About 78% of content marketers use press releases as a part of their content marketing strategy. In fact, 92% of marketers report content as a valuable business asset. It’s not enough to create a news release, though.

You need to make sure the topic you cover is worthwhile to both your customers and news outlets. Otherwise, the news outlets won’t pick up your story. You’ll struggle to appear in front of your target audience as a result.

Instead, you need to find a newsworthy topic that media outlets will want to snatch up.

Determine why you’re writing this press release. For example, maybe you want to announce a(n):

  • Upcoming content/competition
  • New sister company
  • New business location
  • Change of ownership in the company
  • Internship program or scholarship
  • Partnership with another business
  • Affiliate/referral program
  • Merger, acquisition, or expansion
  • New certification or credentials
  • Upcoming tour of your facilities
  • New executive you’re hiring
  • Change in the name of the company
  • Redesign of the company’s brand
  • Redesign of the company’s website
  • Upcoming special event
  • Pro Bono work you’re doing
  • New technology you’re developing
  • Charitable contribution you’re making
  • Upcoming anniversary
  • Award or endorsement you’re receiving

Make sure the topic you choose appeals to your target audience.

3. Personalize and Localize

Once you determine the topic you want to cover, start outlining your news release. Make sure it’s personalized and localized.

About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications. Personalizing your content will help you connect with your audience.

As you write your press release to build your brand, focus on your customers, not your business. Write with their needs in mind.

Think about your local audience, too.

Consider any recent events that have occurred in your area. What’s on your customers’ minds right now? How can you leverage their current interests when writing your press release?

Personalizing and localizing your content will help media outlets recognize the relevance of your release. They could become more likely to pick up the story as a result.

4. Add Quotes and Visuals

As you start working on your press release, make sure it stands out among the rest. Remember, journalists receive hundreds of releases each day. You can improve your release by adding quotes.

Try to quote an authority figure. For example, you can quote an executive, CEO, project leader, or stakeholder. Focus on someone who has a leadership position if you can.

Focusing on someone who holds a leadership position will give your press release more credibility.

Journalists will have an easier time recognizing the value you’re offering within the release. A credible pull quote will back up any claims you make within your release.

Try to add visuals as well. Visuals like infographics, polls, or video content will help engage your audience. Visual components can also make complex concepts easier to understand.

Make sure to brand your visuals. Use the color palette and fonts that are relevant to your overall brand.

Brand consistency will help brand awareness and recognition grow. You’ll have an easier time as you build your brand reach as a result.

5. Make It Easy to Share

If you plan on posting your press release to your company blog, make sure it’s easy to share.

First, add social sharing buttons to your blog. Readers can post the release on their own social media platforms with a simple click.

Once a publication picks up your press release, share the link on your own social media accounts. Social sharing will help you build your brand reach online. It could encourage your followers to share the news release on their own accounts, too.

Then, you can reach an even larger audience, boosting brand awareness even more.

6. Use SEO

Nearly 70% of all online experiences begin with a search engine. Consumers are looking for your product and service online. With search engine optimization (SEO), you can make sure your news release appears in front of them.

Search engine optimization will ensure your release appears on search engine pages. When someone looks for your product or service, your content will appear. They can click on the release to learn more about your business.

SEO drives 1,000% more traffic than organic social media.

In fact, 60% of marketers say SEO and blog content are their highest sources of leads. SEO leads have an almost 15% close rate, too.

First, look at the research you gathered. Determine which keywords your customers use to find your business online. Then, include a target keyword within your press release.

Feature the target keyword in your:

  • Headline
  • URL
  • A heading
  • Opening and closing paragraphs
  • Body text
  • Image alt text
  • Image file name

If you hire a press release service, ask if they’ll optimize the post for you.

7. Consider the Formatting

Take the time to review your press release’s formatting, too. You can find a news release example online. Otherwise, follow the general template, which includes:

  • The release date for your press release
  • Your company logo (which boosts brand awareness)
  • A strong headline and subheading
  • The dateline
  • A strong, engaging lede paragraph
  • Body text
  • The boilerplate
  • The end notation (“###”)
  • The press contact’s information (name, phone number, etc.)

If your press release isn’t formatted correctly, journalists might not pick it up.

8. Use Multiple Distribution Channels

Before posting your press release on your own blog, consider contacting a press release company. They can help by distributing your release to multiple channels.

Sharing your release with multiple media outlets will expand your online visibility. You can generate brand awareness and attract more people to your website.

9. Review the Data

Once a press release company distributes your release, review the data. How many consumers saw your release? How many visited your website?

Reviewing the data from your press release will help you make more informed decisions in the future. For example, you can determine if you chose the right distribution channels. You might realize some channels worked better than others.

You can adjust your PR strategy in the future to expand your reach online. Otherwise, you might use the same outlets in the future, limiting your reach.

Boost Your Brand: 9 Tips for Using a News Release to Expand Reach

Ready to boost brand awareness and draw more customers to your business? Use these tips before sharing your news release with media outlets online. With these tips, you can generate more business than ever before!

You can remain top-of-mind with your target audience by posting releases throughout the year.

Eager to get started? We’re here to help.

Explore our pricing today to review your options.

What’s a Call to Action and Why Is It Important for My Press Release?

September 16 2021

what's a call to action

The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools.

Employing a call to action (CTA) in your press release is a great way to increase traffic to your website. What’s a call to action? Essentially, it’s a way to tell people what to do next.

Some people shy away from using calls to action. They’re concerned about appearing obnoxious and alienating customers. Or they assume customers can figure it out on their own.

You might assume if customers want more information, they’ll figure out where to get it. And if they want to purchase a product or service, they’ll take the time to learn how to do it.

The reality is, people need to be told what next steps to take. Even when something seems intuitive, many of us find it easier to make decisions when we have a little guidance.

What’s a Call to Action?

A call to action is a marketing strategy. The purpose of this marketing strategy is to encourage members of your target market to take some kind of action.

You can think of a CTA as a sales pitch (although you would never want your call to action to sound sales-pitchy). A well-executed call to action will subtly point the way for potential clients or customers to take the next step.

Calls to action typically come at the end of marketing material, but they can show up interspersed throughout the content as well. The point is they need to be in there somewhere.

Leaving CTAs out of your marketing content will inevitably lose you potential clients, sales leads, and of course money. They really are an essential component of doing good business.

Why Is a Call to Action So Important?

As much as we think clients, customers, and leads know what it takes to get what they want, it’s also important to remember how inundated everyone is with information and marketing materials these days.

A well-executed call to action is like a blazing neon vacancy sign on the side of a dark, deserted highway when all you want is a bed to collapse on. It screams “Pull over! I have what you need!”

Seriously, without a clear call to action, many users are at a loss for what to do. They end up leaving without getting what they came for. When you use a CTA, it’s far more likely they’ll continue to interact with your website.

Calls to action create more traffic to your website and greater levels of satisfaction for your clients or customers. It is vital that you make it as easy as possible for users to accomplish the task they set out to do.

Look at it this way. Let’s say someone finishes reading a press release you distributed and there isn’t a CTA somewhere near the end of it. Chances are they are going to move on to something else.

If you include a clear call to action at the end of the press release that tells them to take some kind of action (read an article, make a donation, sign up for a newsletter), it makes it very easy for them to continue doing exactly that.

How to Use Calls to Action

In most cases, calls to action get used to promote the sale of either a product or service. But, increasing sales is not the only way a call to action can benefit your business.

Certain products require time, thought, and consideration on the part of the consumer. If you’re marketing with integrity, you want your customers to carefully consider the products and services they invest in.

In that case, you want to use calls to action as helpful road maps toward future sales. You might also use them to offer free consultations and estimates.

Another way to use a call to action is as a way of building your email list, increase your following on social media, or just keeping users interacting with your site.

So, how do you put a call of action in writing? Call to action phrases employ action verbs to get attention. Some commonly used CTA action verbs include “get,” “subscribe,” “discover,” “continue,” “sign up,” “register,” or “donate.”

For the most successful application of calls to action, make sure they appear on each page of your website, every press release, and every other type of marketing material you distribute.

When you write a blog post or article, always include a CTA that takes the reader to a related article, product, service, or sign-up.

Call to Action Tips

Writing a compelling CTA isn’t rocket science, but it does take some creativity. It also requires a lot of tact to incorporate it in such a way that your prospects don’t feel like they’re being manipulated.

There are certainly many ways to mess up a call to action, the most detrimental of which being leaving the CTA out entirely. Here are some of the best tips for writing successful calls to action for your press release.

Be Nurturing

Putting a call of action in writing requires nurturing your leads. In some cases, a direct CTA asking people to buy something is appropriate. They already know they want it, they’ve decided to get it, they just need to know what to click.

But in many cases, the direct approach can end up alienating people and causing them to leave your page more quickly. It’s important not to try to close people before they’re ready.

If you push people too hard, it’s likely they won’t be coming back to your site. This is why it’s important to nurture people’s interest and engagement first. Let them feel comfortable and give them time to warm up.

You can do this by giving your leads the information they’re looking for and make an effort to form a relationship with them. Solve a problem for them.

Sometimes the best calls to action tell your readers what you do. Remember the goal is to take readers to your marketing funnel, eventually. When you show readers you have the solutions they seek, you can build their trust. 

Don’t Overthink It

Keep your CTA simple, quick, and don’t try to be too clever with it. The most important thing is that the intended action is very clear.

When you overthink your CTA, it tends to cloud the clarity of its purpose. Audiences get confused, think it’s funny, but inevitably move on without following the prescribed action.

Say Something Valuable

The most important thing about marketing is that you offer something of value to your audience. That might be specific services, a range of products, access to resources, or information.

Remember that people come to you for a reason. They’re looking for expertise and they are looking for solutions. If you don’t offer something worthwhile, you’ll lose both your readers’ interest and their trust.

Examples of a Call to Action

To help you get started brainstorming, we’ve put together an exhaustive list of calls to action that are proven to drive traffic and website interaction.

Check out what we’ve collected and soon you’ll be able to write your own! We’ve broken these examples down into categories to make it easier to learn how to use them.

Here are several ways to use CTAs to show readers how to purchase something. These are some of the most direct types of calls to action.

  • Buy it here
  • Donate now
  • View products
  • Order your copy
  • Get it here
  • Click here
  • Add to cart
  • Shop the look
  • Don’t forget

Here are some ways to use CTAs to encourage readers to seek more information. If you want to give your reader more access to knowledge or give them time to make a decision, these calls to action can help.

  • Click here to learn more
  • Discover
  • Call now for a free estimate
  • Consult with us
  • Claim your free trial
  • Find out more
  • Read this
  • Go read
  • Go watch
  • Learn more
  • Compare to

These CTAs will help your readers sign up for something. This is a great way to build relationships and increase the number of ways you can interact with your readers.

  • Sign up for free
  • Register today
  • Subscribe to our newsletter
  • Download the app

Here are several ways to use CTAs to inspire readers to collaborate with your company. This is a great way to generate more interest in your services without being too brusque.

  • Let’s start a new project together
  • Get started
  • Get involved
  • Continue
  • What’s next
  • Contact us
  • Join us

Here are a few ways to use CTAs to spread brand awareness. The more people share your website and social media, the larger your audience will grow.

  • Share this
  • Follow us on Instagram
  • Share on social media

Finally, here are a couple of ways to use CTAs to direct reader donations. This is a great way to garner support for your organization and collaborators.

  • Give a gift
  • Support our sponsor(s)
  • Donate

There are numerous resources available to help you learn how to write clear, compelling, and clever CTAs. For more help getting your creative juices flowing, check out this free CTA button generator.

CTA Takeaways

That was a lot, so let’s review! What’s a call to action? Distilled to its essence, a CTA is a way of helping your target audience take the next step in your marketing strategy.

Why are CTAs important in a press release? They help drive traffic to your website and encourage your readers to engage with your content. Inevitably, it allows them to accomplish what they came to your company to do.

If you really want to boost traffic to your website, check out a professional press release distribution service.

Headline Writing: Our Best Tips and Tricks for Effective PR Headlines

September 09 2021

headline writing

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself.

The sad reality is that headlines are often treated as an afterthought, even though 8 out of 10 people will read your headline. Yet only 2 out of 10 will click through to read the rest if the headline catches their attention.

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. This blog is here to remind you.

The Language You Use Has Great Power

All too often we tend to overcomplicate things when it comes to marketing copy. What your readers want to see and engage with is simple, powerful language that they can relate to.

When it comes to headline writing, there is no room for long, complicated words, nor is there room for bland, uninspiring language. As with most things in life, simple is best, but simple doesn’t have to mean boring.

Words that hold true power are call-to-action (CTA) words. They encourage people with direction or they address people directly with words like ”you”. Keep your language relatable, i.e. why use the word ”utilize”, when its simpler version ”use” is perfectly understandable?

In short, a headline needs to be conversational and relatable, but also powerful.

Always Use High-Volume Keywords

If you’re not using keywords in your headline copy, then why even bother? In today’s day and age, keywords are king and they can make all the difference in grabbing the right attention.

A high-volume keyword attracts the attention of the right people, interested in reading a certain topic. This makes it all the more likely that they’ll click through to the rest of the article, and not lose interest after the headline.

You want to target people who are actively searching for a specific topic. If not, then your press release will most likely remain unnoticed. Before you dive into writing headlines, you want to research the top-performing keywords for that specific topic.

There are plenty of online platforms that offer free keyword research tools, too. Make sure to use keywords with a medium to high search volume. Those with a very high search rank might be a little too difficult to compete with.

Lists and Digits Capture Attention

There’s no denying that most of us love a good list (even if you’re not a ”list person”). And for some reason, readers are naturally drawn to the positioning of digits beside text, much like contrasting colors and shapes. It’s these types of headlines that attract the most attention and perhaps it’s because time is precious in today’s day and age.

The idea of a listicle almost promises the reader a short, succinct read that they can digest easily. So, where possible, you want to try and include numbers and list words in your headlines.

Some of the most popular listicle words to use include: tips, ways, tricks, reasons, secrets, facts, strategies, ideas.

Clearly Outline What To Expect 

While a sense of mystery has its place in the world of writing (namely fiction, let’s be honest), it does not quite have a place in the realm of headline creation. A sense of intrigue might have an initial impact, but the last thing you want is for your reader to guess what your article or press release is about.

In other words, make sure that your headline articulates what to expect from the rest of the content. This will most likely inspire them to read on if they feel the content could benefit them in some way.

Demonstrate Why Your PR Is Worth Reading

Your headline is the perfect opportunity to demonstrate or explain why the rest of your content is worth reading. It’s almost like a very short sales pitch for the rest of your article or press release.

However, it’s important to do this in a subtle way, you don’t want to be too pushy or salesy. The best way to do this is to offer some sort of value to your reader through information and the promise of simple language.

For example, ”7 Quick Tips on How to Write a Great Headline” promises useful information in a list format that’s easy and quick to read. It shows that the rest of the article could be beneficial to them and worth the read.

Make It Juicy

Like it or not, but most of the global population today loves a bit of drama. And whether we like to admit it or not, cynism is a big part of what drives society. The reality is that most people steer towards headlines about drama, or how they’re being deceived or manipulated.

Without being too dramatic or sensational, there’s a measure of power in creating juicy headlines that entice people to question things. There’s no harm in playing on this sentiment when writing headlines.

Offer Your Readers Educational Content

Along with a bit of sensationalism, readers today are also enticed by content that they can learn from. This is one of the main reasons people search for things online, isn’t it? To educate themselves on a certain topic.

Whether it’s a question of how to improve your PR writing skills, or how to build a fire pit for your backyard, educational content is top of the pops these days. While headlines that begin with ”how to” may capture initial attention, this is one of the most overused ways to begin a headline. In truth, it’s a little stale.

Instead, think about how you can mix it up. Use words that are a little out-of-the-ordinary, such as ”methods”; ”strategies”; ”quick fixes”. Or, set your headline up to sound instructional, i.e. ”Inspire Your Audience with Your Content: Here’s How”.

Other useful words that tend to grab attention in educational posts include ”beginner’s guide”, ”complete guide”, and ”101”. Don’t shy away from using these phrases to reassure readers that they’ll find the information they are looking for.

Embellishment Is Your Friend 

An embellished headline is one that is not afraid to sell and market itself. It’s important to be a little liberal when it comes to descriptive language, but steer clear of over-exaggeration or over-selling.

Embellishment is all about enticement and it works best if you’re writing about a topic that could be a little dull or even niche. Another important element is a sense of urgency.

Using language such as ”your last chance” or ”don’t delay” can inspire readers to click on your article in fear of missing out on what you have to share.

Consider Your Audience: What’s Important to Them? 

If you don’t have a clear idea of who your audience is and who you’re targeting, then this is your biggest problem. It’s crucial that you know your audience well and cater to what’s important to them in your headline copy.

With this knowledge, you can ensure that your headline writing speaks directly to your target audience. This only increases your chances that your readers will click through and read the rest of your copy.

Understanding your audience allows you to be smart and strategic when writing effective headlines.

Don’t Forget Important Writing Principles: The 5Ws

There’s a reason why these principles exist in writing. They help to define your headline writing while ensuring your content is relative to your audience.

When you’re struggling with content ideas, you can always fall back on the ”who, what, when, where, and why” of it all. These engaging words are great for helping you to gather information and write headlines that articulate clear thoughts.

Always Use the Second Person Address 

If there was ever a time and place for addressing your audience in the second person, it’s with your headlines. Why? Because it speaks directly to them, and this draws the most attention.

Yes, writing in the second person can seem awkward for other forms of content. But when it comes to content marketing, the second-person perspective is a great tool. Again, this tactic includes words that call out your readers such as ”you”, ”you’re”, ”you’ll” etc.

Need Professional Help With PR and Headline Writing?

Whether you’re a new business or one that needs a content revamp, eReleases is here to help you with PR and headline writing.

Well-written marketing content should be at the heart of your business in today’s day and age. But if you just don’t have the time or resources to write the content that your business deserves, outsourcing this task is your best solution.

Learn more about our press release writing and editing services and how we can help turn your content around!

What Sets the Best Press Release Service Apart From the Rest?

September 02 2021

best press release service

Have you considered the importance of press releases to your marketing strategy?

A press release is a written or recorded piece of communication sent to media outlets covering important news about your company. The primary purpose of a press release is to capture the attention and interest of news distribution channels, journalists, and publications.

Getting a journalist’s attention will help you get a lot of coverage as. If you’re considering using press releases, hire the best press release service.

The best press release service can help you transform your company by using the right strategy. But how do you find the right company to work with? Below are factors that set the best press release service apart from the rest:

They Have a Lot of Traffic

Consider how much traffic the press release distribution gets. Check out the distribution’s website to determine daily traffic. This information is essential to help you avoid wasting your money on non-performing press release services.

You can also take advantage of software tools to determine a press release website’s ranking information. This ultimately helps you identify a website’s traffic numbers.

High-traffic websites often have more visitors and are often watched by other sites and search engines. However, ensure that you don’t base your search only on these criteria. While a lot of traffic could mean a reputable press release service, you should also consider other factors on this list.

Check the Type of Distribution Channels Offered by the Press Release Service

Different press release services have different distribution channels. Check what media outlets, newswire services, and sites they distribute press releases to.

In most cases, many press release services offer their services based on the membership subscription you choose. For instance, gold members of a distribution service may have access to more channels than a bronze member.

The premium memberships often have more channels for clients to choose from. The types of distribution channels a service has should tell you whether to hire them or not. Remember to check if they offer more localized distribution channel options.

Check Out their Cost

Before choosing a press release service, it’s essential to look at your finances and marketing needs. This helps you allocate the proper budget based on your financial capabilities and the services you need from the press release.

After determining your needs, look for a press release company that will help you meet these needs at an affordable price.

Ensure you compare different press release service providers’ costs and their service offerings. Remember that a higher price doesn’t necessarily mean high-quality service. And a cheaper option doesn’t mean low-quality service.

Check each press release service provider and compare their prices. Settle for the best service based on your needs and budget.

Experts advise that you don’t leave a good service provider because they are a little bit pricey. However, in some cases, increasing your budget might negatively affect your finances.

Therefore, ensure you go for a press release service that’s within your budget. Compare all their features and choose a service that offers you all the required features at an affordable price.

It Has an Easy-to-Use Interface

You will want to work with a press release service with an easy-to-use user interface. How intuitive is the press release platform’s interface? Fortunately, many press release distribution services give their clients a free trial period to distribute their releases for free.

This free trial gives you access to video, text, and photo instructions and demonstrations on using their press release platform. Ensure you take advantage of this free trial period to review the platform and its services before settling for a paid version.

Check how comfortable you are with the user interface and determine if the service meets your company’s needs. If the platform is too complex, your team may miss out on important functions and features that could help you improve your results.

They Should Also Have Analytics

A reputable press release distribution service should have a way to measure your progress and offer you meaningful data from your efforts.

Using a service that doesn’t offer you a way to measure, track or monitor your efforts will not result in significant growth. How can you know if you’re moving ahead or lagging if you don’t measure and evaluate your success?

Ensure you choose a press release service that offers you the tools to measure, track and analyze your success. Evaluate the engagement and performance data of every press release. This will help you make informed decisions about your press release strategy.

They Offer Additional Features and Add-ons

Make sure you check whether the press release company offers any extra features or services. Compare the add-ons from different service providers. For example, check whether the service allows their clients to add images, graphics, videos, and links.

Do they also have social media sharing features? Can you also include a logo of your business in your press release? Adding a logo to your publication helps you personalize the release, while having a social media sharing option allows you to increase your reach.

Check for Guaranteed Placement

A press release can’t be successful unless it reaches your target audience and is viewed extensively.  To guarantee success and get your target audience to view it, you must distribute the press release across a more comprehensive network range.

Therefore, when choosing the best press release service provider, ensure you take into account their network coverage and distribution service. Check whether the provider offers guaranteed placement. If they do, then you can go ahead and hire their services.

However, be very careful not to hire a press release service that doesn’t guarantee placement of your press releases to high-value news sites and networks. Going with such a service will only waste your time and money. Therefore, there is no point in moving forward with such a service.

Always Choose High-Quality Services Over Quantity

When shopping for a press release service provider, you will find many companies offering too many services at a low price. Don’t get overwhelmed with such services. Ensure you always choose quality over quantity.

When sharing a press release, it’s essential to focus more on its quality and relevance. The primary purpose of distributing a press release is to share relevant information with your target audience. You will not achieve this goal if you don’t share an engaging, interesting, and high-quality press release you will not achieve this goal.

Some press release services often distribute their client’s news releases to thousands of journalists and newsrooms. However, if the software doesn’t place the release properly, you will not get the results you expect.

The best press release platform will focus more on the method and quality of placement when distributing your news. Not the number of journalists.

Check for a Service That Prioritizes Journalists Over Newsrooms

Low-quality press release services often send their client’s press releases to newsrooms only instead of sharing them with journalists too. Sending a release to a newsroom alone will not get you the desired visibility you need. This means that your release may not reach your targeted audience.

If you’re wondering why your news releases are not getting the traction they need, chances are you’re only sharing with newsrooms.

If you’re looking for adequate coverage, ensure you share your press releases with journalists instead of newsrooms only. Journalists are in charge of getting your press releases the media coverage they need.

However, when the press release is only shared with a newsroom, it’s difficult for journalists to see it. This means you will miss out on the media coverage you need.

Therefore, select a service that forwards your news releases to journalists instead of newsrooms. Journalists are more interested in covering news pieces about your industry than newsrooms are.

Are You Ready To Hire the Best Press Release Service?

When you are ready to hire the best press release service, ensure you factor in these elements. They will help you identify a high-quality service that aligns with your goals and vision while guaranteeing success.

Are you looking for the best press release service to help you distribute your news releases? You’re in luck. At E.Releases, we always ensure that our clients’ press releases are circulated to over 550 news content systems, 4,500 news websites, and 3,000 newsrooms.

Contact us today for more information.

How a Well Structured Press Release Will Boost Your Business Growth

August 26 2021

business growth

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though.

Instead, you can expand your reach and maximize business growth with press release distribution.

On the fence about creating press releases for your business? Here are 10 reasons you shouldn’t wait. Keep reading to discover how a well-structured press release can boost business growth.

After reading this guide, you can make a more informed choice with your company’s growth in mind. Read on to discover how press releases can set you up for success today! Read More

How to Build Positive Relationships With the Media

August 19 2021

media relationships

The worldwide public relations market is expected to register an annual compound growth rate of 10.2% in 2021. The massive growth comes as businesses strive to recover from the COVID-19 effect. And there is no better way to reach the public than through media relationships.

Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads.

Moreover, having good media relations gives the benefit of third-party endorsements, not to forget that it increases social media traffic. But how do you build and maintain positive media relationships?

Check out these tips on how to foster a beneficial relationship with journalists and media. Read More

The Benefits of Hiring a Professional for Your Press Release Writing

August 12 2021

press release writing

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Press release writing can help you gain media coverage.

You can stand out from competitors and draw more customers to your website.

Then, you can increase leads and sales, improve your ROI, and set your business up for success.

You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. You can hire a press release writer and start boosting brand awareness with ease. Read More

Press Release Checklist to Maximize Your Results

August 05 2021

press release

It takes over five impressions before people begin remembering your brand. With regular press release distribution, you can remain top-of-mind. In time, brand awareness could even become recognition.

The next time a consumer needs your product or service, they’ll recall seeing your release.

It’s important to make sure you’re following the proper press release guidelines, though. Otherwise, journalists and publications will toss your release out. You’ll miss the chance to gain the media coverage you need.

Don’t let that happen! Instead, use this press release checklist before submitting your next release. Read More

How To Track the Success of Your Press Release: Is It Working?

July 28 2021

Press Release success

Are you worried whether your last press release fell flat, but you’re struggling to tell? Gaining recognition for milestones is an important part of growth for your reputation and customer base. Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.

This guide will help you double down on your success or realize you need to switch gears. Read More