Comparing Press Release Distribution Services: Everything You Need to Know
Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product.
If you’re n… Read more
The Inverted Pyramid Writing Style for Press Releases: What You Need to Know
Want to write a press release that secures readers’ attention?
A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention.
If you want readers to absorb the important … Read more
Don’t Sweat It! A Complete Guide to Sending a Press Release
Did you know that the median number of clicks a press release gets is zero? This is extremely disheartening for those of us who spend our time making press releases.
You may think that press releases aren’t as exciting as they once were. But, the real problem is that people don’t understand how … Read more
9 Potent Copywriting Tips and Tricks to Create Better Press Releases
Writing a good press release isn’t just about the facts. Press releases are important. While they’re intended to release important information and updates to the world, they require more than a bulleted list of facts and figures to be effective. This is where knowing how to write good copy c… Read more
How Long Should A Press Release Be?
Want to write a press release, but don’t know how long it should be?
How Long Should A Press Release Be?
Ideally, a press release should be 300-500 words. 400 words is a good target.
Why so short? Because a press release should fit on one page when printed out. If it’s longer than that, journalists tend to get a b… Read more
5 Tips to Help You Bust Through Writer’s Block
You’re staring at your computer screen wondering what to write. The blinking cursor seems to mock you as your mind consistently draws a blank. And your boss wants you to turn in your copy in the next few hours. But no matter what you do, you can’t seem to write. The words might naturally come to yo… Read more
Make a Press Release Shareable: 7 Ideas
Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have it edited and re-edited, only to find that once it’s out there—it doesn’t get shared? It’s a common struggle for businesses and nonprofits who know that their release contains valuable information, if only peo… Read more
5 Reasons You Should Show Personality in a Press Release
We have talked a lot about making sure that your press release is concise and easy to read and understand. Journalists, bloggers, and other writers don’t have a lot of time to read lengthy prose on your news, however, that doesn’t mean it needs to be a “just the facts” piece with no excitement to it. There are s… Read more
How to Get Your News into an Industry Trade Magazine
Why Trade Magazine Coverage Is Important for Companies
Getting coverage in trade magazines specific to your industry offers several important benefits:
- Targeted audience reach – Trade publications connect you directly with the people most relevant to your business: potential customers, pa
Outside the Link: Google’s Crowned PR as the New SEO
Remember years ago when you would search for something and come across a website riddled with nonsense words everywhere? Those Wild West days of SEO are thought of with a quiet laugh and a roll of the eyes. Those websites were never pretty and often full of junk and even viruses, but they always seemed to pop u… Read more