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December 15, 2008
Crisis Management Can Help Avoid Public Relations Nightmares

When the phone rang at midnight, I knew something was wrong. The caller was a spokesperson for a large, public technology company based in Silicon Valley: “We’re filing for bankruptcy in the morning. I wanted to let you know. We’re announcing it at 7:00 AM EST. Get the word out.” I quickly wrote up a story for my web site and tipped off Reuters and the Associated Press that the announcement was coming. By the time the company announced its bankruptcy, the news was already on the wire, and something bigger was going down in the sector. A public relations nightmare had been averted, but how? (Read more…)
December 4, 2008
Offshoring: How to Save Your Public Relations Job

“Offshoring” is when a company moves jobs to places where high-quality labor costs a lot less than it at home. (Think of all the customer service and phone center jobs shipped from America to India in recent years.) Technology companies have been the leaders in outsourcing jobs overseas, but media companies such as Reuters, which is U.K.-based, are now offshoring. If you don’t think offshoring can happen in the public relations industry, you’re wrong, and there are indications that the PR industry will only continue to move jobs overseas in the coming years. But there are ways you can fight offshoring and hang onto your public relations job. (Read more…)

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