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November 14, 2011
When NOT to Talk to the Media

You’re having a pretty casual evening at home, enjoying cocktails and a documentary on an obscure French art movement you’ve wanted to see for a long time. Then the phone rings. The vice president of the company sighs and asks you to turn on the news. (Read more…)
June 29, 2011
The Keys to Social Media Success: What They Unlock

The keys to success with social media are many. Instead of just having to use one to unlock a door, you’re required to use many for one lock! One door might need the “build relationships” key as well as the “do proper research” key to unlock. Another door requires the “learn SEO,” “build a community,” and “hire social media manager” keys before it opens! (Read more…)
June 16, 2011
How Social Media has Changed Customer Service Forever

Think your business can just run things like you used to? You’ve probably already found out the hard way, but social media and other online experiences have changed the face of customer service. The average consumer is much savvier than they were just a few years ago. Plus, even if they aren’t savvy, they have a wealth of information available to them at their fingertips. (Read more…)
May 27, 2011
Top 5 iPad Apps for PR Pros

The iPad is one of the best things since the smartphone for busy PR Pros. The ability to do so much on the go without heavy equipment is a blessing. However, you may not have the apps you need for your business yet. (Read more…)
December 2, 2010
The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity

Long before I even got into the PR game, I’d always heard people say “there’s no such thing as bad publicity.” The theory is that as long as people are talking about you, it’s a good thing. Even if they’re saying awful things about you or your company, the publicity is supposed to still be good because your name is on the top of people’s minds, keeping you relevant. (Read more…)
October 26, 2010
Everything I Know about PR, I Learned in Kindergarten

Trying to stay on top of changes and techniques in the world of public relations can be trying. When you stop and think about it, however, you probably learned everything you need to know even before you hit first grade. (Read more…)
May 14, 2010
NFL Star Brian Cushing Offers a PR Course in Disaster Prep

On May 8^th, it was announced that NFL linebacker Brian Cushing would be suspended four games next season for violation the league’s substance abuse policy. The thing I found most interesting was that Cushing actually tested positive for the performance enhancing drugs back in September, and he was informed he would be suspended well before it was announced to the public. (Read more…)
May 21, 2009
Can Public Relations Polish a Tarnish Image?

How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King. (Read more…)
April 13, 2009
Ethics and Public Relations: Do They Go Together?

For a public relations firm, Seyferth Spaulding Tennyson was keeping quiet. The Grand Rapids, Michigan-based outfit had found itself embroiled in a scandal in a town of less 5,000 on the shores of Lake Michigan. Seyferth Spaulding Tennyson’s client was Meijer Inc., a family-owned grocery and goods retailer that is one of America’s largest privately owned companies. Together they faced a public relations crisis that questioned the ethical standards of the public relations industry. (Read more…)
December 15, 2008
Crisis Management Can Help Avoid Public Relations Nightmares

When the phone rang at midnight, I knew something was wrong. The caller was a spokesperson for a large, public technology company based in Silicon Valley: “We’re filing for bankruptcy in the morning. I wanted to let you know. We’re announcing it at 7:00 AM EST. Get the word out.” I quickly wrote up a story for my web site and tipped off Reuters and the Associated Press that the announcement was coming. By the time the company announced its bankruptcy, the news was already on the wire, and something bigger was going down in the sector. A public relations nightmare had been averted, but how? (Read more…)

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