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We don't just send your press release. We send you proof of distribution!

February 8, 2012
Tips for Better Transitions in Your Writing

If you aren’t a professional press release writer, then you may find that composing your releases doesn’t exactly come naturally. In fact, getting all the facts down on paper may leave you with a repetitive list that has you stretching and yawning halfway through. So the question is: how do you keep your news release from sounding repetitive? (Read more…)
January 23, 2012
Pick Up the Phone to Make Your Pitch

Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it. (Read more…)
January 18, 2012
5 Signs You’ve Stumbled into a Bad Networking Event

As noted a few months ago in our tongue-in-cheek post, networking events can prove pretty ridiculous. Sure, they can be a good place to make valuable connections, but oftentimes, they present you with the same old people time and time again. So how can you make sure you’re attending the right events and not wasting your time? (Read more…)
September 27, 2011
How Do You Know When It’s Time to Let a Customer Go?

You do everything you can to keep your customers and clients around. Why wouldn’t you? Anything else seems ridiculous – how else do you pay your bills? As a result, you probably end up doing some ridiculous things way beyond when it’s time to let certain people go. (Read more…)
September 7, 2011
Use LinkedIn to Hire PR Pros

LinkedIn can be described as Facebook for professionals. After building your personal and employment profile, you can find past co-workers and link to their profiles. You can add your resume, pictures, contact information, detailed job descriptions, and anything else you think will help you land that perfect job, either now or in the future. Friends on LinkedIn can write recommendations, interact on a Twitter-like feed (which can be directly linked to your Twitter account), and much more. (Read more…)
August 5, 2011
Why No Comment Infuriates & Alienates Journalists

Your company, Bloop Family Plumbing, is in the middle of a national scandal. It seems one of your employees was caught fixing more than the plumbing at a job and it caught the media’s attention. (Read more…)
July 12, 2011
5 Tips for Building Better Relationships with Referral Sources

If you’re like me, you’ve found referral marketing to be one of the most effective ways to grow your business. I love receiving referrals, because it requires little effort on my part to generate and nurture the lead, and if the referral is coming from a good client, I know that, chances are, the person being referred will also be an ideal client. (Read more…)
July 5, 2011
Top Tips for Connecting with Online Influencers

You’ve undoubtedly heard the saying, “It’s not what you know, it’s who you know that matters.” And that’s mostly true. You simply cannot overstate the importance of networking for marketing and PR purposes. And with the skyrocketing popularity of social networking, it’s more important than ever before to build valuable connections with influencers in your niche. (Read more…)
July 4, 2011
How to Make Word of Mouth Referrals Explode

Word of mouth is one of the lowest cost and most effective ways to advertise a product or service. According to data analysis by MarketSherpa, 86.9% of people surveyed said they would trust a recommendation from a friend over a critical review. It is a very good business practice to make sure that current customers are happy with your business. It’s also worth the effort to build a relationship with customers and go the extra mile to help them. (Read more…)
January 24, 2011
How to Reach Out to Top Social Media Users

If you’re looking to build your influence, the easiest way to do it is to influence the influencers. If you can reach out to the top social media users and have them pushing your message, you can reach more people than you’d ever reach on your own. (Read more…)

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