Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it.
But is a written press release the only way to go about it? Is there anything we can do to supplement our PR efforts? You bet.
Pick up the phone.
That’s right. Even in this day and age where email and other forms of cyber communication have practically taken over “real life,” the fact is that your telephone may just be the best means available for you to get that press coverage you desire. Here’s why:
Sure lots of people are reluctant to pick up the phone. What if you freeze? What if they’re annoyed? Look – put all that out of your mind. Pick up the phone and make the call. Worst case scenario, they aren’t interested. Best case scenario, you just won yourself some free press!
This article is written by Mickie Kennedy, founder of eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: https://www.ereleases.com/free-offer/pr-checklist/
Some people use media databases but to be honest, it’s not that difficult to do homework and get this data for free if you’re targeting a limited number of professionals, which is what I recommend. Many media/newspaper websites have a staff directory where email of staff is listed (often a direct phone number is not listed). You can then call the main number at the newspaper and request to be routed to a specific editor/reporter.
So how do you find their names and numbers?