How to Send a Press Release and Why They Still Matter in 2026
Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.
In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more
What Is a Press Release and Why Is It Important? A Guide
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According to research, 63% of global respondents claim press releases are the best way of communicating news. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are their most trustworthy source w… Read more
11 Tips for Writing a Business Press Release
Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. The evolvement of the press release o… Read more
The Press Release Submission Process Explained
About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven st… Read more
What Is PR Newswire?
What is Cision PR Newswire?
Cision PR Newswire is a leading press release distribution service that helps businesses share their news with media outlets, journalists, and target audiences worldwide. This comprehensive guide breaks down everything you need to know about this powerful communication… Read more 5 Reasons You Might Need to Issue a Press Release
Does your business need to attract media attention, quickly?
Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage?… Read more
Give TV Producers Lead Time
Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing leeway to consider your proposal. Giving the producer — and yourself — enough lead time to sc… Read more
Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt?
If you enjoy having a beer now and again, you’ve probably noticed that more and more craft beers have been crowding store shelves in recent years. Long gone are the days when Budweiser and Miller were among your only choices for a nice, cold beverage. These days, the craft beer scene has taken off, and small, … Read more
Why You Shouldn’t Say ‘No Comment’ to the Media
The media can prove a great outlet for free press for your small business, as you have probably come to realize from reading this blog. A well written, well targeted press release can get you the publicity you require to get eyes to turn your direction and get your products moving. However, when something go… Read more
3 Ways to Get Media Coverage without Writing a Press Release
When you want media coverage, what do you do? You probably write a press release, send it out to a carefully culled list of reporters, and follow up with these reporters in hopes of getting your story covered in at least some of your target publications. While this is a popular way to score coverage, it is just … Read more