The 10 Commandments of Branding

What does it take to build a brand that’s memorable…a brand your target market can trust and connect with? If you keep these 10 commandments of branding in mind, you’ll be well on your way to achieving your business objectives. (Read more…)

7 Simple Tips for Responding to HARO Queries

We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their stories. This is a great way to share your expertise and get some publicity for your company or for the clients you represent. (Read more…)

Guerrilla PR for Powerfully Publicized Small Businesses

Ever call up one of the big PR firms and ask them to represent you only to back away slowly when the rate quote arrived? That’s because mega-giant PR firms are almost prohibitively expensive for the little guy. But guess what? They’re also almost always unnecessary.  In this day and age, any small company, no matter what their industry, can take their PR into their own hands, and you can, too. (Read more…)

7 Important Benefits of Press Release Distribution

I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated. (Read more…)

How PR Professionals Get Stories Placed in Magazines

Exposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “circular file.” (Read more…)

Why Should PR Pros Use Media Monitoring?

When a Fortune 500 company, government agency, startup, nonprofit, or public relations pro wants to know what’s being said about them in the news, they turn to a media monitoring service. (Read more…)

PR Measurement Tips to Grade Your Campaign’s Performance

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)

A Year-End Public Relations Checklist

The end of the year is a good time for those in the public relations industry to take stock of their successes and failures over the previous 12 months. The following checklist is designed to help PR folks tout their successes, assess their weaknesses, and develop effective strategies for the forthcoming year. (Read more…)

Stress Your “Value” in Holiday-Related Public Relations

Each year, the clock for getting out holiday-related press releases starts ticking earlier. Recent holiday seasons have proven to be ultra-competitive because of genuine fears that consumers would not be spending money like they had in the past. These fears push purchases back, causing retailers to discount more heavily in an effort to reduce inventories. So when it comes to holiday planning, it’s imperative that manufacturers and service providers push the value element of their products when doing public relations. (Read more…)

Six Consecutive Press Release Failures. Why Bother?

I have seen press releases generate tens of millions of dollars in publicity $449 at a time. If you don’t believe me, just visit: http://www.ereleases.com/testimonials/

Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press release. (Read more…)