1. February 6, 2012

    Getting Ready for Business Spring Cleaning

    The winter chill is soon to melt into the warm breezes of spring, which means it’s almost time to start spring cleaning duties! But spring cleaning isn’t just good for your house and family, it’s also a great practice for your business. (Read more…)

  2. December 23, 2011

    Start Your PR Year Off Right

    Whether we like to admit it or not, humans work off of landmarks in their lives. If it weren’t for the calendar getting split into sections like months, years, and holidays, then we would hardly know when to do things sometimes. Only the most organized of us would get any work done, as the rest of us would be too busy digging in the trenches, so to speak. (Read more…)

  3. November 18, 2011

    What’s the Next Big Innovation in PR?

    Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)

  4. October 19, 2011

    Write a “How To” Article to Get Magazine Placement

    Sometimes it feels like you spend all your time writing articles to no avail. There’s no thrill of seeing your words in print – just another rejection letter to add to the ever growing pile! That’s a feeling no PR pro or, for that matter, no writer wants to experience. (Read more…)

  5. September 22, 2011

    Grab a Slice of PR Pie!

    What’s your favorite kind of pie? Blueberry (mine)? Apple? Perhaps a huge slice of meat pie? (Read more…)

  6. July 28, 2011

    5 Tips for Involving Your Employees in Your PR Efforts

    Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out. (Read more…)

  7. June 23, 2011

    The Most Important Reason PR is Good for Your Business

    We can talk about building a presence, or creating a brand for your business, or any other aspect of public relations until we’re blue in the face. In the end, though, there’s one thing about public relations that you can’t ignore. It’s the single most important reason public relations is good for your business. (Read more…)

  8. June 13, 2011

    The Phony Press Release Trend: Why It Hurts the Industry

    As you pore over your morning emails, you see a press release from your company’s president that he is very sorry for the recent problems customers have encountered with the latest product release. He promises no more errors will be made in the future, but in the meantime, all customers experiencing issues will be issued a full refund. And free candy. (Read more…)

  9. June 8, 2011

    Public Relations vs. Marketing: Which is More Important?

    It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly? (Read more…)

  10. June 3, 2011

    How Measuring PR in Equivalent Ad Space Metrics is a Fool’s Errand

    Recently, I received a question from a colleague with an interesting question about a campaign they were running. A local hospital needed some help with their clipping service. My friend’s question was how exactly to calculate the true PR value of a mention. (Read more…)