As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)
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November 5, 2009
7 Reasons Your Press Release Sucks
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October 22, 2009
10 Essential Tips to Press Release Success
eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube’s 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release. (Read more…)
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October 6, 2009
WTF?? Free Press Release Distribution Head Scratcher
The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes “reaching the media” from the equation. Free press release websites are recommended by SEO professionals, webmasters and business owners for one reason: to get one-way links and traffic. A note of caution: the one-way links to your site are from a deep-linked page on the free press release website — not the homepage. (Read more…)
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September 28, 2009
Online Press Release Myth - When Public Relations Equals SEO PageRank Voodoo
A phenomenon that his hit the press release world is the myth of the online press release as a SEO (Search Engine Optimization) vehicle. Reaching the media appears to be an afterthought. The goal of the online press release … well, no one agrees what is the goal of the press release, but SEO plays a part. (Read more…)
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July 6, 2009
Free Press Release Websites Are Expensive
This article was inspired by a potential customer wondering whether a service that charged $38 to blast his press release to 50 free press release websites was a good use of his money. (Read more…)
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July 3, 2009
eReleases Salutes Its Clients on 4th of July
Hope you have a fabulous fourth of July! Barbecues, fireworks, and lots of red, white and blue. (Read more…)
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July 2, 2009
Press Releases … the Rodney Dangerfield of the Marketing World?
I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)
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May 22, 2009
Is a Press Release Your Best Public Relations Bet?
A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)
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May 6, 2009
Press Release Distribution for Maximum Media Pickup
Bernetta writes:
I’m old and new in the business. That is, I was in the business for a long time and have been away from PR for more than seven years. I believe folks are emailing press releases today rather than snail-mailing them. Is that correct? And if I don’t have the budget to use your service, what is the best way to get my press release out?
Mickie responds:
The best way to distribute a press release is to take your newsworthy announcement and put it in the hands of the five or six key media who cover your industry. That isn’t easy for most people. (Read more…)
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April 15, 2009
Firing Customers
Recently eReleases let a few customers go. Fired them. It was sad to do but in the best interests of the company, staff, and resources. One customer, lets call him Willy, has always been “high maintenance”. Willy would ask for advice and send in press release ideas and drafts for us to review. (Read more…)









