1. July 6, 2011

    Do You Understand the Real Purpose of Press Releases?

    We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution websites, more and more people are treating press releases as the finalized version of a story that’s ready to be printed, but that’s not what a press release is supposed to be. (Read more…)

  2. June 1, 2011

    Why You Should Send Your Press Releases To Clients And Prospects

    Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects? (Read more…)

  3. May 23, 2011

    A Few Simple Rules for Link Building with Press Releases

    One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting. (Read more…)

  4. February 23, 2011

    The Components of a Press Release: An Overview

    This post is for  those of you who need a bit of a refresher on your press release writing skills. Whether you’re new to PR or simply haven’t written a press release in awhile, we hope this little overview helps! (Read more…)

  5. February 21, 2011

    Does Your Press Release Pass the “Who Cares?” Test?

    If you’ve followed this blog for any period of time, you know I’m a firm believer in the “leaky faucet” approach to press release distribution. This approach involves sending high quality, newsworthy press releases out on a regular basis with the hope that you’ll eventually find your press release in the right place at the right time. (Read more…)

  6. February 1, 2011

    8 Reasons Your Press Release Got Rejected Online

    Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before. (Read more…)

  7. January 26, 2011

    The Wrong Way to Use Keywords in Press Releases

    No matter what you think of it, optimizing your press releases for the search engines is important. Between the prevalence of online corporate news rooms, press release distribution websites, and news sites like Google News, your press releases are getting posted all over the web. If they’re optimized properly for the right keywords, you can get more traffic from people interested in the products and services you offer. (Read more…)

  8. November 10, 2010

    5 Things to Check before Sending That Press Release

    So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be. (Read more…)

  9. October 14, 2010

    Press Release Spinning Software: Is it a Good Idea?

    If you’ve followed this blog for any time at all, you’ve undoubtedly seen us talk about the importance of SEO press releases. With millions of people using the internet to get their news every day, journalists turning to the internet to follow the news, and the linkbuilding benefits of online press release distribution, submitting your press releases around the web just seems like a natural fit. (Read more…)

  10. September 30, 2010

    20 Ways to Get More Quality Website Traffic

    A website that doesn’t get traffic is a useless as a chocolate teapot. Without traffic, you won’t get any leads or make any sales online. It’s as simple as that. Of course, not all traffic is the same, and just any old traffic won’t do. What you need to focus on is driving quality traffic and getting visitors who are truly interested in your products and services. (Read more…)