1. March 17, 2010

    10 Ways to Prepare for Public Relations Controversy

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    Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the other side of the storm. (Read more…)

  2. March 2, 2010

    7 Videos of Guests Losing Their Temper during TV Interviews

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    If you’re going on TV for an interview, you don’t want to follow in the footsteps of these angry guests. Check out these 7 videos of guests blowing up at reporters. (Read more…)

  3. December 1, 2009

    Twenty Minutes With Tiger Woods

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    Mickie Kennedy Blasts the Media for Accepting Tiger Woods’ Silence (Read more…)

  4. November 19, 2009

    Is the “Social Media Release” Much Ado About Nothing?

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    There’s no doubt that social media has made a huge impact on the world of PR. For companies looking to use social media to get the word out, there is no shortage of products and services that are billed as tools to gain exposure on blogs and social networks. (Read more…)

  5. November 5, 2009

    7 Reasons Your Press Release Sucks

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    As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)

  6. October 22, 2009

    10 Essential Tips to Press Release Success

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    eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube’s 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release. (Read more…)

  7. October 6, 2009

    WTF?? Free Press Release Distribution Head Scratcher

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    The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes “reaching the media” from the equation. Free press release websites are recommended by SEO professionals, webmasters and business owners for one reason: to get one-way links and traffic. A note of caution: the one-way links to your site are from a deep-linked page on the free press release website — not the homepage. (Read more…)

  8. September 28, 2009

    Online Press Release Myth - When Public Relations Equals SEO PageRank Voodoo

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    A phenomenon that his hit the press release world is the myth of the online press release as a SEO (Search Engine Optimization) vehicle. Reaching the media appears to be an afterthought. The goal of the online press release … well, no one agrees what is the goal of the press release, but SEO plays a part. (Read more…)

  9. July 6, 2009

    Free Press Release Websites Are Expensive

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    This article was inspired by a potential customer wondering whether a service that charged $38 to blast his press release to 50 free press release websites was a good use of his money. (Read more…)

  10. July 3, 2009

    eReleases Salutes Its Clients on 4th of July

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    Hope you have a fabulous fourth of July! Barbecues, fireworks, and lots of red, white and blue. (Read more…)