What is a Newswire Service and How Is It Used?

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what is a newswire

Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people. 

You’re in the right place. In this article, we will cover how a newswire relates to press release distribution, the benefits, and costs. 

What Is a Newswire?

A newswire is a service that distributes news stories and press releases to a wide network of media outlets, journalists, and other subscribers. These services, often operated by news agencies, allow organizations, companies, and government bodies to disseminate their news to a broad audience quickly and efficiently. Newswires help ensure that important announcements, updates, and information reach the public and media professionals, facilitating widespread coverage and awareness. Examples of well-known newswire services include Associated Press (AP), Reuters, and PR Newswire.

Newswires distribute “news’ to journalists and editorial offices in the industrial, print, and online media groups. They also contribute the news to databases, agencies, and outreach terminals.

News wire services have existed for a long time, and can still be employed for use today. Originally, it has been executed through closed editorials, fax, or satellite. With the invention of Email, that has become significantly easier.

Press releases make money

So the question is – “Do newswires have any use these days”? Absolutely, here’s why.

How a Newswire Service Works

How do news wire services work?

Newswires gather information on topics and send those stories out to their subscribers. Those topics can be very broad, for example the AP newswire, which distributes news stories written by reporters in their network to subscribers of their network, allowing a media outlet in Washington DC to immediately report on breaking news happening in Topeka, Kansas.

News wires can also be very specific. For example, there are at least 10 newswires devoted to news about the cryptocurrency space and there are newswires specializing in everything from agriculture to Healthcare, from travel to space.

Press Release Newswire Service

One of the most powerful newswires out there is PR Newswire, specializing in distributing press releases. Companies and people subscribe to newswires because they are looking for curated news stories that keep them abreast of stories they need to know.

Companies who wish to easily and relatively inexpensively distribute their stories nationwide can pay to put their press release on PR Newswire, literally distributing their story to journalists throughout the United States with a single click.

(Note: eReleases.com has a special contract with PR Newswire, allowing them to distribute small business press releases at the fraction of the cost to the entire nationwide PR Newswire news feed. Click here for more information.)

How to Use a Newswire to Distribute Your Press Releases

By now, you probably realize how newswire makes correspondence much easier. However, in no way can they replace communication. A best practice when working with newswires is to create a balance between your traditional outreach communication and the technical results of a newswire. 

Direct communication and discussion with journalists is important, but do you really have to have strong relationships with them? Wouldn’t it be easier to ensure the outreach of your notification via a service that focuses on just that? 

In the realm of news, competition is plentiful, and it never stops being flooded. Thus, technical distributions are a primary means to address the overflowing nature of news and guarantee the reach of your message. 

Most importantly, a newswire allows a smaller team to stand out, despite their lack of relationship with journalists who can often become biased.

So What Are the Benefits of a Newswire?

Not without fault, but the benefits of a newswire are tremendous. And to understand what exactly they are, we need to take a closer look beyond their one-word meanings.

Presence

The most prominent value of a newswire is the opportunity for extending the presence of your company, no matter its size. If you are looking for new employees, fundraising, or crowdfunding – an index of your entire company news can provide potential partners and employees with the representation of growing momentum.

Without a presence, you have an absence. And that means nobody can find you.

Traffic

Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing. Backlinks, keywords, flavorings. 

By employing the use of a newswire, you can bump up the strength of your website, links, and much more. Thus, you will see an increase of referral traffic from certain sources.

SEC Sync

Public companies need to execute SEC requirements for their earning disclosure, as well as the stock price impacts. A press release can be accommodated to work with you, and not against you. 

By syncing the distribution strategy with the inner team, you can make sure that everything is at is, so you don’t get an audit in the near future.

Is There Anything a Newswire Cannot Do?

As mentioned earlier, newswires are not without fault, and to understand if they are right for you, you might as well understand where they underwhelm. So let’s take a look.

SEO Stability

A newswire service will have an impact on your SEO, but it will only be temporary. Because of the ever-changing dynamic of the Google algorithm, the value of their SEO cannot be adapted to the change in policy or outlook. 

A press release cannot be edited on the spot, hence it cannot adapt to the newer strategies that you might have discovered.

Press Coverage

A newswire can only guarantee the distribution of your press release, it cannot guarantee coverage. They are valuable, but you should not rely on them to find journalists who will willingly take on your writing. 

You have to learn how to provide value that cannot be resisted.

How Much Does PR Newswire Cost?

Because PR Newswire is focused on big businesses with large budgets, the cost to distribute on their feed is quite expensive.

That’s why we at eReleases worked to secure a special deal for small businesses. Because they know that we work with every small business client to ensure their press release will be newsworthy, well-written, and ready for publication, they have agreed to a special cost structure exclusively for our clients, allowing us to distribute your press releases on their national newswire for a fraction of the cost it would run you normally.

Learn about our costs and services here.

We also have the ability to distribute your story in local geographies and through our internal list of highly targeted journalists, bloggers and influencers.

If you’re interested in our national and/or hyper-targeted distribution service, get in touch with us and we will happily accommodate your needs.

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