point of view

July 20, 2011
Walk a Mile in Your Client’s Shoes

You’ve probably said some variation of this in the past to your client: “I fully understand where you’re coming from!” It can be in the context of coming up with a social media plan or aiding them with a problem they need to fix. But do you really understand their position? I mean fully grasp what all of this means to them on a business and personal level? (Read more…)
February 1, 2011
8 Reasons Your Press Release Got Rejected Online

Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before. (Read more…)
May 11, 2009
Public Relations Basics: Tips for Your First TV Interview

August is supposed to be a slow month for me, one where I catch up on long-term projects that I’ve managed to ignore for several turns of the calendar. This past August I was interviewed on television four times, a public relations coup. The four interviews — on Bloomberg TV, the BBC, CNBC and CNBC Europe — went off without a hitch. I was well-prepared, well-dressed and ready to tackle the subject at hand. Looking back on last week, here are some lessons that I tried to remember before my interviews, as well as ones that I discovered after the fact. (Read more…)

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