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May 22, 2009
Is a Press Release Your Best Public Relations Bet?

A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)
May 8, 2009
Public Relations Basics: Preparing for a Media Interview

Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough. Listening to the tape, I was struck by my constant “um’s” and “ah’s.” I came to the interview well-prepared, and I still sometimes sounded as if I didn’t know what I was talking about. There are many potential mistakes even a seasoned public relations consultant can make during the most relaxed media interview. Your responses can be too rapid. (Read more…)
January 30, 2009
Good PR Sense: Keeping Calm When the Media Makes a Mistake

When I was a journalist, I once wrote a negative news story about a major company, and unfortunately there was a slight problem. I was given a quote by the company, which addressed the issue at hand in a very roundabout way. I included the quote in my story, but it was subsequently eliminated during editing. (Read more…)

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