Getting your press release or news story into a newspaper, on TV, or even a journalist’s blog can be an…
Humans are a funny bunch. Just when you think you have them figured out, they do something completely unexpected. It’s…
Exclusive! The very word can send waves of excitement through the most hard-nosed reporter. Something about getting a scoop nobody…
How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or…
You wake up one day and check your local newspaper. Lo and behold, right there on the first page, is…
When you’re writing a press release, you’re in a constant battle to create an interesting story that grabs journalists’ attention…
What is a Feature Story? In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t…
For most of us, the word “crisis” brings to mind something on the scale of Hurricane Katrina or September 11th….
A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be…
Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough….