1. July 22, 2011

    When to Tweet a Reporter (And When Not To)

    How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend. (Read more…)

  2. April 25, 2011

    How to Thank a Reporter Who Covered Your Press Release

    You wake up one day and check your local newspaper. Lo and behold, right there on the first page, is a news story based on your press release! After all these many years a friendly reporter did you a solid and covered your announcement. So how do you go about thanking them? Send them flowers? Take them to a fancy dinner? (Read more…)

  3. April 9, 2010

    Just the Facts: Ensuring Accuracy in Your Press Releases

    When you’re writing a press release, you’re in a constant battle to create an interesting story that grabs journalists’ attention without using marketing hype or exaggerated claims. To be effective, a press release needs to be unbiased and completely accurate. If a journalist gets even a hint that you’re exaggerating or making unsubstantiated claims, you can bet your press release will get deleted instantly. (Read more…)

  4. March 31, 2010

    How to Use Feature Stories as a Public Relations Tool

    In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time.  (Read more…)

  5. November 30, 2009

    PR Defensive Playbook: When Crisis Strikes, Will You Be Ready?

    For most of us, the word “crisis” brings to mind something on the scale of Hurricane Katrina or September 11th. For businesses and the public relations professionals who advise them, a crisis can be anything from a disgruntled customer or former employee to a product recall, nasty blog post or negative publicity in a news story. (Read more…)

  6. May 22, 2009

    Is a Press Release Your Best Public Relations Bet?

    A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)

  7. May 8, 2009

    Public Relations Basics: Preparing for a Media Interview

    Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough. Listening to the tape, I was struck by my constant “um’s” and “ah’s.” I came to the interview well-prepared, and I still sometimes sounded as if I didn’t know what I was talking about. There are many potential mistakes even a seasoned public relations consultant can make during the most relaxed media interview. Your responses can be too rapid. (Read more…)

  8. January 30, 2009

    Good PR Sense: Keeping Calm When the Media Makes a Mistake

    When I was a journalist, I once wrote a negative news story about a major company, and unfortunately there was a slight problem. I was given a quote by the company, which addressed the issue at hand in a very roundabout way. I included the quote in my story, but it was subsequently eliminated during editing. (Read more…)

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