How to Send a Press Release and Why They Still Matter in 2026
Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.
In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more
What Are Online Press Releases? A Guide
What is an Online Press Release?
An online press release is a digital version of a traditional press release, distributed via the internet. It’s a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening typically rela… Read more
The Inverted Pyramid Writing Style for Press Releases: What You Need to Know
Want to write a press release that secures readers’ attention?
A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention.
If you want readers to absorb the important … Read more
What Is the Best Time to Send a Press Release?
Press releases have been around for decades and they are still one of the best methods of providing people with news and information. A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business.
The Most Common Press Release Mistakes (and How to Fix Them)
Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise.
Press releases are an excellent tool for both your marketing and public relations.
Should You Bother With Press Releases? Plus, How to Pick the Best Press Release Distribution
In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right?
Press releases are… Read more
PR Basics Based on Principles will Never Change
Ask AI for a short summary of this article
In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed u… Read more
Is Your Client an Idiot?
Short answer: Yes.
Long answer: Probably.
I don’t know if the heat is getting to people or what, but lately I’ve been hearing some horror stories from PR people about their clients. In every case I’ve analyzed the PR person has been right and the client has been woefully wrong. Unfortun… Read more
How to Guarantee Your Press Release Won’t Be Read
On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it’s likely that eighty percent of those are press releases. The question is: why do I read on… Read more
A Simple Guide to Asking the Media to Run a Correction
You Can Ask for a Correction
Congratulations! Your company got some media coverage. Maybe you’re featured on a popular industry blog, or maybe you even got your story in print in your local newspaper or in a magazine. But wait a second. What’s that? Did they spell your name wrong? Or wait … did they really get … Read more