1. February 10, 2012

    Why Isn’t Anyone Talking About My Company?

    In this age of social media, we have more ways to reach out to customers than ever before. And if you’re trying your hand at one or more of these social media networks, you may find yourself quickly growing frustrated. Why? Because no one seems to be talking about you. (Read more…)

  2. January 11, 2012

    Walking in a White Paper Wonderland

    Want to really “WOW” visitors to your website? Then a white paper is the way to go! But like any of your PR and marketing material, it has to be in tip-top shape. When your visitors read the white paper, they should feel like it’s Christmas time all over again…like they’re walking in a white paper wonderland! (Read more…)

  3. October 14, 2011

    How to Capture the Facebook Timeline Market Early

    Because Facebook’s big redesign, “Timeline,” hasn’t officially been released yet, you still have plenty of time to plan how you can take advantage of this “life organization” feature for your business. While Facebook users will initially balk at the big change and threaten to leave, eventually they will settle down and work with what they’ve been given. This is where you step in. (Read more…)

  4. October 12, 2011

    5 Tips for Creating a Killer Infographic

    Recently, I discussed some of the reasons I feel infographics make for great press releases. They also work for blog posts, marketing pieces, linkbait, and more. (Read more…)

  5. October 10, 2011

    Coupons as PR

    It’s the age old question: can coupons be used as a public relations tool, or are they firmly in the marketing camp? Business experts have argued about this for ages, and the influence of the Internet hasn’t exactly helped settle the score. (Read more…)

  6. September 19, 2011

    Social Media on the Rise or Decline?

    Is social media rising to the top or sinking to the bottom when it comes to advertising and marketing? It seems like you get a different answer depending on who you ask. Some say that it’s on the decline, that people are beginning to realize there’s no replacing a real live human. Others say that’s ridiculous and there’s no time like the present to jump on the bandwagon! (Read more…)

  7. July 15, 2011

    3 Phrases Journalists Hate to Hear When Being Pitched

    Life is full of clichés, isn’t it? But some aspects of life are definitely more cliché-riddled than others. Case in point, the world of journalism, specifically when it comes to dealing with folks like…us! That’s right, PR pros can so of the worst offenders when it comes to dishing out tired phrases and marketing doublespeak. Let’s go over a few you can easily avoid when talking to journalists in an attempt to get your story out to the public. (Read more…)

  8. July 7, 2011

    Blogger Outreach Tip: Target Smaller Bloggers

    Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)

  9. July 5, 2011

    Top Tips for Connecting with Online Influencers

    You’ve undoubtedly heard the saying, “It’s not what you know, it’s who you know that matters.” And that’s mostly true. You simply cannot overstate the importance of networking for marketing and PR purposes. And with the skyrocketing popularity of social networking, it’s more important than ever before to build valuable connections with influencers in your niche. (Read more…)

  10. May 13, 2011

    5 Things You REALLY Need to Know about the Competition

    Are you following your competitors? I don’t mean visiting their website occasionally to see what changes they’ve made to their shopping cart, I mean REALLY following them. They’re no doubt doing the same to you, as they want your business for their own. (Read more…)

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