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February 9, 2012
How to Handle Bad Press on a Blog

No matter how careful you are…no matter how much you go out of your way to make your customers happy … eventually you’re going to fall across someone who simply does not like your company. This happens for a variety of reasons – some avoidable and some not. (Read more…)
January 13, 2012
Can Google Plus Stand the Test of Time?

Reports constantly go back and forth: either Google Plus is a tremendous failure or it has changed the face of social media forever. I’m more interested in the long-term stability of the platform, as Plus can easily go either way. Google has already seen the demise of a few social media experiments in Wave and Buzz (though I think Wave got a bad rap), so naturally users are skeptical to Plus’s ability to stick around. (Read more…)
January 3, 2012
What to Do When Someone Steals Your Blog Content

Running a blog for your business takes time. Posting relevant content requires brainstorming, researching, and a lot more. That’s not to mention all the countless revisions your work must go through. It’s a tough, time-consuming process. (Read more…)
December 1, 2011
Holiday-Themed Blog Topics for Your Company Blog

Time for a little brainstorming! You’re undoubtedly stocking up on blogs for the holiday season, and you may be running a little low on original ideas. I mean, how many times can you talk about “fixing up your website” and “offering holiday deals” without falling asleep? (Read more…)
November 22, 2011
The Social Media Thanksgiving Feast

Thanksgiving today is often seen as “Christmas light,” but back when I was a kid it was its own, unique holiday. And besides getting to see family and play football in the backyard amongst the colorful leaves, the best thing about it was all the delicious food! (Read more…)
November 18, 2011
What’s the Next Big Innovation in PR?

Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)
November 1, 2011
5 Resources for Creating Your Blog Calendar

Need help organizing your blog? Time to create a blog calendar! Organize enough, and instead of being faced with the dilemma of what to write about each day, your blog will be nearly on autopilot. You may need some help getting your calendar and scheduling going, though. Here are 5 resources that can get you on your way to blog independence. (Read more…)
October 18, 2011
What Google Hangouts Can Do to Your Business

Although Facebook is getting all the attention right now due to its recent and upcoming changes, there is still a lot of information to mine from Google Plus. Namely, its Hangout feature is one of the most interesting features to be found on social media today. Of course, that may just be hyperbole, but I’ll try to prove it’s not. (Read more…)
October 6, 2011
5 Ways to Make Sure Your Press Releases Get Found

In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again. (Read more…)
October 5, 2011
How to Monitor the Web for Brand Mentions

Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)

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