credibility

June 1, 2011
Why You Should Send Your Press Releases To Clients And Prospects

Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects? (Read more…)
November 10, 2010
5 Things to Check before Sending That Press Release

So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be. (Read more…)
September 8, 2010
How to Build Credibility through Social Media

Yes, social media is all the rage, but many people still aren’t quite sure what to do with all this Tweetering and Facespacing. Here are five tips for building credibility and scoring new clients using social media: (Read more…)
August 4, 2010
How to Avoid Becoming a Victim of Gotcha Journalism

We live in a society that’s obsessed with controversy and scandal. News outlets are constantly trying to break the next big story involving conflict, corruption, shocking quotes, and other controversial acts. It’s all about catching someone with their hand in the cookie jar, so journalists can get their story on the front page or create a buzz across the internet. (Read more…)
July 27, 2010
Writing a Book as a Public Relations Tool

No matter what industry you’ve made your career in, there is always going to be a competitor out there who is more skilled, has more years of experience, or has better name recognition. You can narrow that gap though, by writing a book. Though digital media promoters might say otherwise, we are still a culture that respects the power of the written word. An expert who is confident and knowledgeable enough to set her expertise in stone with a book will win instant credibility in the eyes of potential partners, clients and customers. (Read more…)
July 16, 2010
5 Tips for Serving as a Company Spokesperson

PR pros often find themselves thrust into the spotlight as company spokesperson. For the pro who is accustomed to more behind the scenes work, this new role can be challenging and rife with booby traps. (Read more…)
June 10, 2010
How Cause Marketing Can Help Your Brand

According to the IEG Sponsorship Report, companies all across the country will spend about $17.1 billion on sponsorship opportunities. This includes sponsoring various events, arts, and causes. In fact, on cause marketing alone, companies will spend about $1.61 billion this year, up over 6% from last year. (Read more…)
May 11, 2010
6 Mistakes that Will Kill Your Media Interview

A media interview is your chance to tell your story and to make a good impression for your company. When executed properly, a media interview can offer the benefits of increased exposure, improved credibility, and stronger relationships with the media. (Read more…)
April 19, 2010
13 Ways to Position Yourself as a Trusted Resource

Trust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. (Read more…)
April 9, 2010
Just the Facts: Ensuring Accuracy in Your Press Releases

When you’re writing a press release, you’re in a constant battle to create an interesting story that grabs journalists’ attention without using marketing hype or exaggerated claims. To be effective, a press release needs to be unbiased and completely accurate. If a journalist gets even a hint that you’re exaggerating or making unsubstantiated claims, you can bet your press release will get deleted instantly. (Read more…)

« Previous Page

Why You Should Send Your Press Releases To Clients And Prospects

5 Things to Check before Sending That Press Release

How to Build Credibility through Social Media

How to Avoid Becoming a Victim of Gotcha Journalism

Writing a Book as a Public Relations Tool

5 Tips for Serving as a Company Spokesperson

How Cause Marketing Can Help Your Brand

6 Mistakes that Will Kill Your Media Interview

13 Ways to Position Yourself as a Trusted Resource

Just the Facts: Ensuring Accuracy in Your Press Releases

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