Fear of NOT Advertising: Yellow Pages Hostage Situation

Do you know where your marketing dollars are going?

When I started eReleases in 1998, I considered the company an online venture. I didn’t see a real need for yellow page ads or print advertising.

Then the phone rang. (Read more…)

Community Outreach: Using PR to Help Your Neighbors

The audience was small, just forty or so people. The venue was obscure, the cafeteria of a seniors center. The time was not prime, 7:15 on a Tuesday night. The speaker was an unknown to those in attendance, yours truly. But I was engaging in public relations, reminding myself that PR can mean community outreach as much as working for a big client or company. (Read more…)

Extend Your Public Relations Budget Through Your Chamber of Commerce

Many business owners don’t realize how easily and effectively they can self-promote through their local Chamber of Commerce. In fact, only a small percentage of business owners take advantage of their Chamber’s self-promotional possibilities. The following tips offer smart, simple ways of extending your public relations budget with help from your Chamber of Commerce. (Read more…)