Earned media is the most long-lasting and credible media type in digital marketing. One tool that will give you a front foot in the world of earned media is a killer press release.
However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need a press rele… Read more
According to research, 63% of journalists prefer news and press releases more than any other type of content. About 44% of them feel that press releases are the most trustworthy source pertaining to brand-related information. It’s evident that press releases are an important part of any marketi… Read more
A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs.
One of the most powerful t… Read more
The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members … Read more
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According to research, 63% of global respondents claim press releases are the best way of communicating news. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are their most trustworthy source w… Read more
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Smart business owners now recognize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads.
Moreover, having good media relation… Read more
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values.
In fact, 94% of consumers show loyalty to brands that over complete transparen… Read more
About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven st… Read more
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Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. Writing press releases is a great way to pique the interest of local media agencies and journalists … Read more
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You’ve written the perfect press release. What do you do next?
The most efficient way to maximize the value of your press release is to work with a quality press release distribution service to send it out to a wide audience of tar… Read more