Each year, the clock for getting out holiday-related press releases starts ticking earlier. Recent holiday seasons have proven to be ultra-competitive because of genuine fears that consumers would not be spending money like they had in the past. These fears push purchases back, causing retailers to discount more heavily in an effort to reduce inventories. So when it comes to holiday planning, it’s imperative that manufacturers and service providers push the value element of their products when doing public relations. (Read more…)
The purpose of a personal blog is to provide a forum where its writer can complain, praise, and pontificate. A lone personal blog is one of perhaps millions out there, but like everything else out there on the internet, what’s written on even a personal blog has a sense of permanence. As anyone with a website knows, drawing traffic to a new property is a difficult proposition. Most people who read my personal blog seem to be one-time visitors. (Read more…)
PR giant Edelman and market research firm Inteliseek released a white paper entitled “Trust MEdia: How Real People Are Finally Being Heard — The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders” (Read more…)
It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging exploded across the Internet, many companies saw an in-house blog as a cheap and easy way to promote their businesses. (Read more…)
Every time I want to dismiss or ignore the impact of blogs on the public relations industry, I’m reminded of their power. A recent example occurred as I was talking to the head of investor relations for a Fortune 500 company. “My biggest problem right now is dealing with these [expletive] bloggers,” the IR chief said. “The amount of false information and mindless bashing masquerading as commentary is dizzying.” (Read more…)
Although blogs are now a fixture on the media landscape, the public relations industry still doesn’t know how to deal with them. Public relation firms are either afraid of blogs, ambivalent towards them, or they treat them like a high school newspaper. The following seven tips should help public relations pros deal more effectively with the ever-growing (and beneficial) blog phenomenon. (Read more…)
A few weeks ago, I pointed out how customer service problems at Comcast had resulted in the company being on the receiving end of some very negative press attention. To my surprise, the cable giant was actually able to defuse some bad press this week. (Read more…)
An amazing event is taking place online and it’s one that could help reshape how we think about public relations. The Global PR Blog Week 1.0 is what it’s called and it bills itself as “an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications.” In a nutshell, some of the most intriguing PR and marketing minds from around the world have been brought together to discuss the online world and how it applies to the business of marketing and public relations. (Read more…)
