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November 20, 2009
Best, or at Least Better, Practices for Blogger Relations

With the rise of social media, blogger relations are getting some serious press. That, and the fact that newspapers across the country are closing up their printing presses and publishing primarily online. What does that mean for those of us who conduct media relations for a living? (Read more…)
November 19, 2009
Is the “Social Media Release” Much Ado About Nothing?

There’s no doubt that social media has made a huge impact on the world of PR. For companies looking to use social media to get the word out, there is no shortage of products and services that are billed as tools to gain exposure on blogs and social networks. (Read more…)
November 18, 2009
The Fall of PR and the Rise of Social Media

Al and Laura Ries said it best in The Fall of Advertising and the Rise of PR. They just didn’t take into account the idea that social media would come along and obliterate the practice of traditional public relations as we know it. (Read more…)
November 17, 2009
How Not to Get Media Coverage With Your Press Release

There was once a shepherd boy who craved attention. He grew bored and lonely tending his sheep every day, so one day he cried “Wolf!” (Read more…)
September 21, 2009
Stress Your “Value” in Holiday-Related Public Relations

Each year, the clock for getting out holiday-related press releases starts ticking earlier. Recent holiday seasons have proven to be ultra-competitive because of genuine fears that consumers would not be spending money like they had in the past. These fears push purchases back, causing retailers to discount more heavily in an effort to reduce inventories. So when it comes to holiday planning, it’s imperative that manufacturers and service providers push the value element of their products when doing public relations. (Read more…)
May 5, 2009
Can Public Relations Pros Prevent Blogs from “Brand Hijacking”?

The purpose of a personal blog is to provide a forum where its writer can complain, praise, and pontificate. A lone personal blog is one of perhaps millions out there, but like everything else out there on the internet, what’s written on even a personal blog has a sense of permanence. As anyone with a website knows, drawing traffic to a new property is a difficult proposition. Most people who read my personal blog seem to be one-time visitors. (Read more…)
February 9, 2009
Public Relations and Blogs: A “How to Deal” Primer

PR giant Edelman and market research firm Inteliseek released a white paper entitled “Trust MEdia: How Real People Are Finally Being Heard — The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders” (Read more…)
February 3, 2009
Escape the Blogalanche: Make Your Blog a “Must Read”

It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging exploded across the Internet, many companies saw an in-house blog as a cheap and easy way to promote their businesses. (Read more…)
January 22, 2009
When Blogs Attack, Can Public Relations Survive?

Every time I want to dismiss or ignore the impact of blogs on the public relations industry, I’m reminded of their power. A recent example occurred as I was talking to the head of investor relations for a Fortune 500 company. “My biggest problem right now is dealing with these [expletive] bloggers,” the IR chief said. “The amount of false information and mindless bashing masquerading as commentary is dizzying.” (Read more…)
December 19, 2008
Blogs: The Public Relations Tool You’re Not Using

Although blogs are now a fixture on the media landscape, the public relations industry still doesn’t know how to deal with them. Public relation firms are either afraid of blogs, ambivalent towards them, or they treat them like a high school newspaper. The following seven tips should help public relations pros deal more effectively with the ever-growing (and beneficial) blog phenomenon. (Read more…)

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