Did you know that journalists open only 3 percent of all pitches? If you want to control the story of your brand, you’re going to need news outlets and journalistic sources to tell a story that aligns with your values. But how can you control... Read More
When you write a press release, you’re going to need to come up with a headline for it. If possible, you should try to include the words “show,” “reveal,” and/or “allow” in it. According to a recent study,... Read More
With 31% of the population spending most of their time online, you need to present the best version of yourself or your company online. If you’ve been involved in a controversial situation, however, your reputation can plummet in a hurry. As a... Read More
Are you looking for ways to connect with new clients and customers? One important approach to consider is experiential marketing. By giving people ways to actively engage with your brand, you tap into the emotional response that can build trust and... Read More
Statistics reveal that branding consistency can raise a small business’s revenue by 20%. In fact, 85% of organizations have their brand guidelines readily available. If you want to grow your business, you need to build a brand. Building a brand is... Read More
In December of 2022, Southwest Airlines shut down nearly 100% of flights, leaving customers angry and confused. This company damaged its reputation within one day and lost many long-term customers. There are many contributing components to a... Read More
Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract... Read More
Did you know that a well-crafted press release can generate up to 10 times more media coverage than traditional advertising? That’s just one reason why savvy businesses turn to professional press release writing services to get their message... Read More
In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up... Read More
Press releases are an effective way to get the news out about your business. However, sending your release to the right people is an important part of the process. 42% of people find it challenging to get their messages to the correct... Read More