These days, almost 80% of people value online reviews as much as personal ones. Maintaining a positive online reputation has become crucial for individuals and businesses alike. The demand for professional services that specialize in managing... Read More
Demand for public relations firm services has steadily been on an upswing over the past five years. Within the United States alone, the public relations firm market now generates over $20 billion each year with 113,000 people employed within this... Read More
Every single day, the average newswire service publishes anywhere from 500 to 1,000 press releases. These press releases are used to tout everything from new products to changes within a company’s structure. Whenever possible, your company... Read More
About 65% of marketers struggle with creating engaging or Google-loved content. Meanwhile, businesses with blogs generate 126% higher lead growth than brands without blogs. About 70% of US companies actively invest in content marketing. As a... Read More
Writing a book or a paper can be one of the most difficult things somebody does in their life. It takes a lot of time and a lot of effort. The worst part is that some authors do not know if anybody is even going to end up reading what they... Read More
Did you know that there are over 56,000 PR lists out there in the United States? If you are trying to get on a PR list to make a PR deal, then you better get networking soon! There are so many reasons that you may want to get on the PR list. From... Read More
About 72% of marketers use content marketing to educate their audiences. Costing 62% less than outbound marketing, content marketing generates three times as many leads. Over 80% of marketers say content is now a core business strategy. With 83% of... Read More
The human attention span is decreasing. About 15 years ago, researchers estimated that our attention span was an average of 12 seconds. These days, it is a hair over 8. For better or for worse, organizations must take into account the attention span... Read More
In 2022, there were more than 300,000 press releases. When you’re writing a book, it’s important to consider how your target audience will access the final product. You can’t become one of the most successful authors without a... Read More
What is a Dateline? In the context of a press release, a “dateline” refers to the line at the beginning of the article that indicates where and when the information was reported. It typically consists of the city, often followed by the... Read More