About 46% of consumers will pay more for trusted brands. The more they recognize, appreciate, and believe in your business, the more they’ll buy!
In fact, one loyal customer is worth 10 one-time customers. A 2% increase in customer retention reduces costs by 10%. With a strong company image, you can turn shoppers into repeat, loyal customers.
Not sure how to improve your brand’s image? Read on for the best ways to strengthen your image to attract happy customers today!
Define and Differentiate
In order to strengthen your business image, you first need to make sure your brand stands out from the pack. Otherwise, your business could get lost in an oversaturated industry. If consumers can’t recognize your brand, they might never remember who you are.
Remember, the more people recognize your brand, the more they’ll buy.
Before using the rest of these branding tips, take the time to outline your brand guidelines. Your guidelines include your:
- Mission statement
- Vision statement
- Voice
- Tone
- Personality
- Imagery style
- Photography style
- Color palette
- Font styles
- Logo
Determine who you are, what you stand for, and what value you uniquely offer. Defining a unique value proposition will help you stand out from competitors.
Take the time to conduct a market and organization analysis. Ask yourself what you can offer customers that no one else can. Consider what makes your business and products appealing to customers, too.
Think about the principles you stand for as well. Next, consider what commitments you’re making to customers and how you intend to keep them.
Once you outline your brand guidelines, make sure to maintain consistent branding across all marketing channels. Displaying a consistent brand will help awareness grow into recognition. It will also show customers you intend to keep the promises you make.
Improve Your Customer Service
Improving your customer service can help you gain loyal, happy customers as well. To improve their experience with your brand, gather consumer research. Determine who your customers are and how your offerings meet their needs.
Try to anticipate the consumer’s needs before they recognize those needs themselves. Then, meet and exceed their expectations. Exceeding their expectations will help you please and delight customers.
If you offer a negative user experience, you’ll start losing customers. In fact, consumers might tell friends and family members about their negative experiences with your brand. Your brand’s reputation could plummet, impacting your company image and ability to reach new customers.
Consider how you interact with customers as well. How can you streamline these interactions? Make it easy for consumers to ask for the help they need.
Improve your in-house business management to make sure your team is on the same page about improving your customer experiences.
Build an Online Presence
Without a digital marketing strategy, customers might never realize your business exists. They might struggle to trust your brand if you lack an online presence, too. After all, about 85% of consumers use the internet to search for local businesses.
To build a strong online presence, start with your website. Make sure your website is fast, mobile-optimized, secure, and user-friendly. Improve the online user experience to ensure your site is easy to navigate and use.
Otherwise, visitors will leave without exploring additional pages.
Keep your website fresh by developing a content marketing strategy. You can use blog posts and other forms of content to educate, inform, and entertain your customers.
Help more people find your content using search engine optimization (SEO). SEO will help your blog posts rank higher on search engine result pages (SERPs). Improving your organic rankings can help you generate more website traffic.
Claim and optimize your Google Business listing as well. This profile will help your business appear in front of more local customers.
As part of a strong local SEO strategy, try generating customer reviews. Reviews will help on-the-fence consumers feel more comfortable with your brand. They might feel more inclined to make a purchase after reading another shopper’s positive review.
In fact, 95% of consumers read reviews before shopping. Another 93% determine the quality of local businesses by reading reviews. Over 91% of consumers trust online reviews as much as personal recommendations.
Positive reviews will help improve your business image by showing future shoppers you already have happy customers.
Invest in Press Release Services
One of the most effective ways to control the narrative surrounding your business is to invest in press release services. A strong PR strategy can help you inform customers without delay. If there’s an issue that might hurt your company image, you can step in and respond.
It’s important to follow the proper format and structure when writing press releases. Instead of trying to do it alone, consider hiring an experienced press release writing agency. Look for a company that offers distribution services, too.
With the right PR company at your side, you can appear in front of your target audience through channels they already trust. You can leverage that existing trust to encourage consumers to trust your brand as well.
Remain Social
Connect with your customers in real time using social media marketing. For example, you can host live Q&A sessions or host live webinars.
Reformat your website content for social media to generate more online traffic as well.
As people begin commenting on your posts, respond as soon as possible. Let them know you’re available to help (further improving your customer service).
Reward Loyalty
Remember, gathering a loyal following can improve your ROI. Consider creating a loyalty program this year.
Show customers you appreciate their business. For example, you can offer a free gift or exclusive coupon with every 10 purchases. You can also share user-generated content to show future customers how much you appreciate your loyal shoppers.
Improve Your Company Image With These Brand Strategies Today
Don’t neglect to develop a branding strategy this year. Instead, improve your company image using these easy tips. With strong branding and PR strategies in place, you can gain happy, loyal customers to boost your ROI.
Remember, you don’t have to build your PR strategy alone. Working with an experienced agency could make all the difference.
Eager to get started? Discover the best press release distribution services available today.