How to Write a Killer Press Release in 15 Minutes

If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number of press releases on a consistent basis. Obviously, you don’t want to spend any more time writing your press releases than you have to.

I’ve come up with a short list of tips to help you write your press releases fas… Read more

5 Things to Check before Sending That Press Release

So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be.

Here are 5 simple things to check before sending that press release.

1. Your story’s newswo… Read more

Just the Facts: Ensuring Accuracy in Your Press Releases

Building the Foundation of Trust

In today’s fast-paced media environment, accuracy in press releases isn’t just good practice—it’s essential for organizational credibility and success.

When you’re writing a press release, you’re in a constant battle to create an … Read more

Party Hats Required

I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it.

Paula Raeburn CAE of Florida Aviation Trades Association wrote:

I did receive it and it is d

Press Release Tips: Hook Editors with Strong Openings

If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writ… Read more