4 Press Release Samples for a Product Launch
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Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a grea… Read more
How Long Should a Press Release Be? The Ultimate Guide
Yet thousands of others have written releases for their companies and non-profits. When you are writing a press release, you have to write one that stands out from the re… Read more
How to Make Press Releases Meaningful in the Age of the Coronavirus
Have you ever read a bad press release? Have you ever written a bad press release? It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it.
Writer’s Block, Your Press Release, and You
Does writer’s block really exist? Personally I’ve never experienced it. While this sounds like bragging it could be dumb luck – after all, most writers who talk about writer’s block have been around for some time and experienced it, so it’s not like I’m special. However, even when I’ve been faced with the r… Read more
Are Your Press Releases Written in AP Style?
AP Style Press Releases
An AP Style Press Release is a press release that follows the guidelines of the Associated Press (AP)
Stylebook, widely recognized as the standard for journalistic writing. This style of press release is designed to deliver clear, concise, and accurate information about an org… Read more
Is Your Event Press Release Worthy?
You may not want to hear this, but not every corporate event deserves a press release. Journalists receive hundreds of announcements daily, and only truly newsworthy content gets coverage. This guide will help you determine when your event merits a press release and how to maximize its impact when it doe… Read more
How To End Your Press Releases
How to End a Press Release
The last part of a press release typically follows a standard format with specific components:
The key elements for ending a press release are:
- Boilerplate section: A brief company description
- Media contact information: All relevant details for press inquiries
- End notation:
The Dos and Don’ts of Linking in Press Releases
Links in Press Releases
As you undoubtedly know, one of the major SEO benefits of online press release distribution is that you can build links back to your website. By thoughtfully embedding links in your press releases, you can drive traffic back to your website and help bolster your search engine ranki… Read more
The Press Release Is Not Dead – A Reflection on Press Releases in the Social Web Times
There are now several billion media channels for PR freelancers and agencies to use to promote companies, charities and events. With new channels popping up every day, even seasoned professionals can find it bewildering, while for small firms trying to gain exposure can be a time consuming and frustrat… Read more
3 Ways to Get Media Coverage without Writing a Press Release
When you want media coverage, what do you do? You probably write a press release, send it out to a carefully culled list of reporters, and follow up with these reporters in hopes of getting your story covered in at least some of your target publications. While this is a popular way to score coverage, it is just … Read more