Differences Between Writing a Press Release and a Blog
Writing is writing, right? You sit down, bang your head on the desk for a while, and eventually you come away with something that resembles properly formed sentences. While there is some truth to this (especially the head banging part), it would be unwise to pretend that the process of writing a press relea… Read more
The Shocking Truths Behind “Viral Videos”
I can’t tell you how many stories I hear of clueless CEOs who go out to their PR team and tell them to “make us a viral video.” Not knowing how the web really works, they think it’s as simple as coming up with the most genius idea ever, filming it, and collecting the money from the Internet truck that pulls up to you… Read more
Why You Should Still Try To Get Print Media Coverage
Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.… Read more
10 Questions to Ask Before Sponsoring an Event
Sponsoring an Event?
Have you been asked to sponsor an event like a trade show? Or maybe the thought has crossed your mind as a way to get good press? Here are a few questions you need to ask before making the decision.
Questions to Ask Before Sponsoring an Event
Whenever you sponsor an event, you’re spending m… Read more
Why You Should Be Using Video In Your PR Campaigns
As a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. Yes, press releases still work, but that doesn’t mean you should rely solely on them to spread your message. With a smart, multi-channel PR approach, you’ll give yo… Read more
Is There a Writing Style You Should Use for Good PR?
There are a couple of things you need to decide before you start writing, regardless of the type of piece you’re looking to produce. Whether you’re composing the next great American novel or a sales brochure, the first thing you need is to figure out who your reader is. This is called your target audience.
On… Read more
How to Make a Long Press Release Easier to Read
In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release.
Unfortunately, most people don’t like to read a lot of words, and if you send o… Read more
5 Easy Ways to Use Video Marketing for PR
Public relations is all about communication. These days, there are more ways to communicate with your audience — whether it be the media or customers — than ever before. One highly effective way to communicate is through video.
People spend hours each month browsing video sharing sites like YouTube, wat… Read more
A Simple Guide to Asking the Media to Run a Correction
You Can Ask for a Correction
Congratulations! Your company got some media coverage. Maybe you’re featured on a popular industry blog, or maybe you even got your story in print in your local newspaper or in a magazine. But wait a second. What’s that? Did they spell your name wrong? Or wait … did they really get … Read more
Choosing the Right Brand Ambassadors
If you want to take your brand to the next level and really connect with the public, then you need a brand ambassador. Someone to relay your message to your target audience and drive them towards customer loyalty. But how do you go about choosing these spokespeople?
Well, what we often see with larger corpor… Read more