7 Reasons Why a Press Release Distribution Service Is Important
Imagine you’re a successful, seven-figure business owner. You spend your days working on your business and managing your team of employees.
It sounds like a dream life, but it takes work to get there. From marketing and sales to press release distribution, you need to build your business first.
Ke… Read more
SEO is Dead, Long Live SEO
For so many years Search Engine Optimization has been the bread of butter of PR pros everywhere. You wanted to get attention to your website or store so you would spice up your blogs and other content with keywords and links. Google would take notice and bump up your website to the front page, allowing search… Read more
Why You Should Be Using Long-tail Keywords in Your Press Releases
It’s true, if you’re using press releases simply for search engine optimization, you’re “in them” for all the wrong reasons. However, that doesn’t mean you don’t want to use best SEO standard practices when composing them. And in this day and age, that mea… Read more
Should You Use Google’s New Tool to Disavow Links to Old Press Releases?
Not so long ago, search engine optimization was pretty easy. Basically a standard, moderately successful SEO strategy looked like this:
- Optimize your site.
- Write a few pieces of content per month.
- Spin that content into a million other pieces of content.
- Post the content in as many places as possible to g
Benefits of Outsourcing Press Release Writing
Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them.
Now, that someone could be you, but you also h… Read more
5 Easy Ways to Get Bloggers to Review Your Products
One way to get your product noticed is to have bloggers with good followings test and review it. And like anything else, there’s a certain protocol you should follow when pitching the idea to them. Here are 5 ways to go about it:
- Get personal — Few things will annoy a blogger as much as some obviously gen
10 Useful PR & Social Media Video Tutorials
Most people are visual learners. Check out these 10 PR video tutorials and learn something today that you didn’t know yesterday!
1. JoTo Extreme PR Video Tutorials: PR Strategic Planning – The best way to plan for a PR project is for the client to know exactly what they want and want to achieve. And it’s your j… Read more
Metrics for Measuring the Success of Your Online Press Releases
With online press release distribution still remaining a powerful tool for generating buzz and increasing search engine rankings, more and more companies are looking for ways to track the effectiveness of their press releases. Sure, your press release distribution company likely offers you some lev… Read more
Demystifying the SEO Press Release From the Traditional Press Release
When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the … Read more
How to Stand Out in a Crowded Public Relations Industry
High energy prices, troubled industries, flatlining online advertising growth, and geopolitical concerns are just some of the headwinds the U.S. economy faces these days. One would think that these issues would also impact spending on public relations, but that does not appear to be the case. Good new… Read more