If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing.
When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release prop… Read more
In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right?
Press releases are… Read more
When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release prop… Read more
With the advent of the 24-hour news cycle, journalists have more pressure to find breaking news to cover. The trouble is not every day is an eventful news day. … Read more
Communication is a skill that you can never be complacent with if you’re trying to grow your brand.
In the age of social media, you might not have ever considered just how valuable something like an online press release can be. There are lots of benefits… Read more
Do you want a way to build the authority of your brand by forming relationships with journalists… Read more
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Press Releases for SEO
Can writing and distributing a press release improve your SEO?
Yes it can, but only if you write it correctly and don’t try to use it to game the SEO results.
Here are the key mistakes that people are using when they are trying to use press releases … Read more
Ensuring the growth of your small business is imperative to its success. You can’t expect greatness if you don’t constantly work on improving your entire business and that cannot be done without certain things. For starters, you need a great marketing campaign that will bring in new customers. You’ll al… Read more
Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to rely on somewhat mysterious reach and circulation numbers. Now anyone can improve their PR campaigns usi… Read more