How Long Should a Press Release Be? The Ultimate Guide

Yet thousands of others have written releases for their companies and non-profits. When you are writing a press release, you have to write one that stands out from the re… Read more

The Essence of Public Relations in a Digital World

It’s safe to say that PR has adapted to the digital world safe and sound. Some industries, like buggy whip crafting, just don’t translate to new technologies and fall to the wayside eventually, but PR has managed to survive the transition. While some things like press releases are in danger of eventually f… Read more

The Value of Adding an Info Box to Your Press Release

While the main goal when sending a press release is to have your story ultimately get picked up by the reporter, the first and most important thing you’re trying to do is to get your press release read. And with reporters receiving dozens—even hundreds—of press releases day in and day out, this is often a mor… Read more

When You Need to Take a PR “Sick Day”

I don’t get sick a lot, but when I do, it hits me like a ton of bricks. I’m laid up for a few days hacking my brains out and trying to breathe the best I can just hoping it will pass by soon. Recently my bi-annual bout hit me and I was forced to take a week off. Well, I still worked from my bed, but it’s like I was taking sic… Read more

Are Social Media Relationships Real Relationships?

Social media is obviously here to stay as it just becomes more and more powerful over the years. While the format has changed from your MySpaces to your Twitters and Facebooks and what not, social media is absolutely everywhere now. More pertinent to you, social media is becoming one of the most important a… Read more

Will Newspapers Always be a Part of PR?

Generally, when people think of public relations, at some point a newspaper will flash in their mind. That’s because for most people two things are true: newspapers are a thing that exists, and written press releases – designed for print media – are a big way in which companies spread news regarding their r… Read more

Deny, Deny, Deny: How to Embrace Denial in Your PR Campaigns

“Denial” isn’t a word you hear around the PR community too much considering it’s the opposite reaction you want from your customers. The last thing you want is to see people, upon experiencing your new campaign, covering their ears and shouting, “No, no, no!”

But denial has to be taken into account when des… Read more

Why Being Adaptable is Crucial to Success in PR

Humans are a funny bunch. Just when you think you have them figured out, they do something completely unexpected. It’s one of the reasons why running a business can be difficult – just when you have a solid plan, your customers throw several monkey wrenches in the gears.

A friend of mine owns a pet grooming bu… Read more

5 Easy Ways to Use Video Marketing for PR

Public relations is all about communication. These days, there are more ways to communicate with your audience — whether it be the media or customers — than ever before. One highly effective way to communicate is through video.

People spend hours each month browsing video sharing sites like YouTube, wat… Read more

5 Different Ways to Stay Connected to Important Contacts

Networking is an important part of public relations. And while much networking advice focuses on how to grow your network, I don’t think we spend enough time talking about how to manage your relationships so you can get the most out of them. After all, you can meet all the people and get all the business cards … Read more