Customer Love, Customer Hate, and PR

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Don’t Take Your Customers For Granted
When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood.

Somewhere along the way, though, something c… Read more

Press Release Errors that will Doom Your News to Failure

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I’ve written about press release errors to avoid – below are more PR failures that are all too common:

3 Times When You Shouldn’t Write a Press Release

Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering ever… Read more

How to Write a Press Release that Gets Journalists’ Attention

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Want to get journalists inquiries and responses with your press release? You should do the following:

• Plan the release with a written outline.
• Craft a great headline.
• Write the release first, edit it later.
• Keep the release looking good with solid writing and form

Making the Most of Your Time: 5 Ideas for Marketing Time Savers

“There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts should not be one of the things p… Read more

How to Create an Action Plan for Your Content Marketing

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. In fact, it could be as short as one page. A simple act… Read more

How to get Your Local Company in the Local Press

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. … Read more

10 Tips for Writing a Converting Sales Page

Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. If “everyone” does have the perfect formula, who do you trust? … Read more

Make a Press Release Shareable: 7 Ideas

Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have it edited and re-edited, only to find that once it’s out there—it doesn’t get shared? It’s a common struggle for businesses and nonprofits who know that their release contains valuable information, if only peo… Read more

The Art of the Giveaway: Making It Work on Any Platform

Everyone likes free stuff, right? But not every business will create the perfect giveaway, the one where everyone wants to participate. So what sets the great giveaways apart from the mediocre ones and how do you successfully create a giveaway each time? Not to mention, how do you make a giveaway work no ma… Read more

Free Content: What to Make and Why

Have you been wondering what to offer your customers on your website? What content would make them stay just a bit longer on your site? There are plenty of types of free content out there and the answer to these questions really depends on your audience. You know them best and could determine whether they mig… Read more