Build a Stronger Relationship Between PR and Journalism

It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relati… Read more

Bill Gates, PR Bankruptcy, and Your Last Dollar

“If I was down to my last dollar, I’d spend it on public relations.”
– Bill Gates, Microsoft Founder

Is your company or organization suffering from PR bankruptcy? Have you created or maintained goodwill with the media by proactively distributing at least one press release a qu… Read more

Meet the Press: Tips for Your First Media Interview

Congratulations! Your start-up company’s ready to announce its first product. Or maybe you’re handling a competitive announcement from one division of a huge corporation. Or maybe you’re somewhere between big business and entrepreneurship. Whatever the size of your organizat… Read more

Public Relations Basics: Dealing with Difficult Clients

Over the years, I’ve made friends with many people who work in the public relations industry. We’ll often talk on the phone about the PR business, exchanging stories and ideas. Recently I’ve had conversations with a number of these public relations pals, and all of them had a singular … Read more

Nine Mistakes to Avoid in Public Relations

Public relations is a difficult field. Your job is essentially to get journalists to do half of your work. There is an enormous amount of pressure on a public relations consultant, especially when things aren’t going well for your client or employer. Diana Turowski is a public relations professio… Read more

Who Should Write Your Press Release?

Writing a press release isn’t always easy. The public relations department, which must pitch the release, wants to have a say in its content. The subjects quoted in the release, often high-level executives, want to make sure they sound professional and intelligent. Business partners mentioned … Read more

Four Tips for Improving a Boring Press Release

When writing a press release, especially one that contains numbers or statistics, even seasoned public relations consultants can find their message failing to grab the media’s attention. Here are a four tips for perking up that dry, boring press release.

1. Help the media visualize numbers and s… Read more

Story Proposals: Customizing A Press Release For Reporters

Who says a press release is the only way to court the media? Story proposals can sometimes be more effective when approaching your personal “A list” of journalists, presenting customized pitches that match their sensibilities and the news beat they cover.

While a good press release presen… Read more

Preparing a Press Release? Think Global, Look Local

While today’s small businesses and small public relations firms have a number of economical means to reach national and international media–e-mail, on-line press kits, and press release delivery services, such as eReleases–the pitch will still need to be as good as the product to … Read more

PR Basics: Taking the Mystery Out of Community Relations

Of all the subsets of public relations, community relations is perhaps the most perplexing. That’s because the term encompasses so many different types of activities. When budgeting for public relations, how should you decide where to focus your community relations dollars and energies? By go… Read more