Query Letters: Bringing PR and Journalism Together

An in-depth feature article can be a priceless source of publicity for any organization or industry. But such an article rarely results from the standard one- to two-page press release drafted by most public relations firms. And who has the time to write an in-depth article when there’s only a smal… Read more

Press Release Distribution Basics

Sending Press Releases

Even seasoned public relations pros sometimes need to be reminded how to get the best results when they send out a press release. Whether you’re a press release newbie or have sent out hundreds of releases during your career, the following tips should serve as a reminder of wh… Read more