Communication is a skill that you can never be complacent with if you’re trying to grow your brand.
In the age of social media, you might not have ever considered just how valuable something like an online press release can be. There are lots of benefits… Read more
Do you want a way to build the authority of your brand by forming relationships with journalists… Read more
Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. … Read more
Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still … Read more

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Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!

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Make Every Day Feel Like Customer Appreciation Day
Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s … Read more

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Don’t Take Your Customers For Granted
When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood.
Somewhere … Read more

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Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it… Read more

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In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted … Read more

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I’ve written about press release errors to avoid – below are more PR failures that are all too common:
Here on the PR Fuel blog, we spend a lot of time offering tips for pre… Read more