Avoid these Fatal Press Release Errors
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I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a h… Read more
Improving Your Press Releases – It’s This Simple?
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Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they… Read more
Press Release SEO, and Google’s Ever-Changing Search Algorithm
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Press Releases for SEO
Can writing and distributing a press release improve your SEO?
Yes it can, but only if you write it correctly and don’t try to use it to game the SEO results.
Here are the key mistakes that people are using when th… Read more
How to Write a Press Release that Gets Journalists’ Attention
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Want to get journalists inquiries and responses with your press release? You should do the following:
- Plan the release with a written outline.
- Craft a great headline.
- Write the release first, edit it later.
- Keep the release looki
Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage
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PR success is really pretty simple. I did not say “easy”… because most people don’t commit to the discipline. Below we quickly cover these elements which lead to PR success:
- Make your news a story
- Tell yo
Why Most Press Releases Never Get Published
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Public relations is a fast paced world not for the faint of heart.
And part of the world of press releases is that most press releases never get published.
The Biggest Mistakes That Keep Most Press Releases From Getting Published
Be… Read more
Why a List Press Release Might just Give You the Best Bang for Your Buck
There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release.
One of the most tried and … Read more
Making the Most of Your Time: 5 Ideas for Marketing Time Savers
“There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts should not be one of the things p… Read more
How to Create an Action Plan for Your Content Marketing
As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. In fact, it could be as short as one page. A simple act… Read more
How to get Your Local Company in the Local Press
Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. … Read more