How to Guarantee Your Press Release Won’t Be Read
On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it’s likely that eighty percent of those are press releases. The question is: why do I read on… Read more
Why PR Remains the Red-Headed Stepchild of Marketing
We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.
The fact is, though, public relations is still seen as the red-headed stepchild of marketing. For eve… Read more
Email Marketing Tips to Learn From the Pros
Next to press releases, email marketing is one of the toughest things to get exactly right in PR. In fact, it’s safe to say many businesses out there have experienced painful growing pains while they figured it out. Many still struggle with it.
Why? Because it’s very easy to get it wrong and make your custome… Read more
Trendjacking or Hopping on Trends: Good or Bad in the Long Run?
Every day you scour the web looking for new ideas on campaigns. It’s always a good idea to keep up with what everyone else is doing if only so you know what ideas are out there. You wouldn’t want to inadvertently copy another company’s idea, after all.
With all this scouring, though, you notice a hot new trend, … Read more
Coke is Killing the Press Release. Should You do the Same?
For years, people have been proclaiming the death of the press release, yet thousands of press releases still get sent out every single day. But when Coca-Cola announced that it was on a mission to “kill the press release,” people started to take notice, and some questioned whether they should follow suit… Read more
10 Questions to Ask Before Sponsoring an Event
Sponsoring an Event?
Have you been asked to sponsor an event like a trade show? Or maybe the thought has crossed your mind as a way to get good press? Here are a few questions you need to ask before making the decision.
Questions to Ask Before Sponsoring an Event
Whenever you sponsor an event, you’re spending m… Read more
No Money? 6 Cheap Alternatives to Sending a Press Release
I’ll be perfectly honest with you. Sending a press release the right way costs money. If you can’t write very well, you’ll need to pay someone to write your press release for you. But even if you do write your own press releases, you’ll still need to get them in the hands of the right reporters, and that costs mo… Read more
Guide to Reaching Older Audiences on Social Media
Reaching older folks on social media almost sounds like an oxymoron. After all, Facespace and Twitterbook are all for the whippersnappers, right? The older generations are out in their gardens while they knit sweaters.
Well, that isn’t so, and hasn’t been true in a long time. Many older people have been o… Read more
Operation Mockingbird: How Much Can the Government Influence the Media?
In the early years of the Cold War, a secret American project called “Operation Mockingbird” began. This was a program intent on buying the influence of all major media outlets by recruiting and paying off news organizations and journalists. These men and women of the advertising world basically became … Read more
5 Ways to Lose the Trust of Your Customers
What is the underlying purpose of all the PR work you’re doing? Why are you spending all of this time and money? Yes, it’s inevitably to bring in more business, but you accomplish this through building relationships. So all the public relations work you do — it’s to get people to like and… Read more