5 Reasons You Might Need to Issue a Press Release

Does your business need to attract media attention, quickly?

Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage?… Read more

What Is a Newswire Service and How Is It Used?

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Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people, you’re in the right place. In this article, we will cover how a newswire relates to press release distribu… Read more

How to Choose the Best Press Release Writing Service for Your Specific Needs

Do you want a way to build the authority of your brand by forming relationships with journalists… Read more

What Is the Purpose of a Press Release? What Exactly Is It?

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still … Read more

Improving Your Press Releases – It’s This Simple?

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Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they… Read more

Press Release SEO, and Google’s Ever-Changing Search Algorithm

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Press Releases for SEO

Can writing and distributing a press release improve your SEO?

Yes it can, but only if you write it correctly and don’t try to use it to game the SEO results.

Here are the key mistakes that people are using when thRead more

Why Most Press Releases Never Get Published

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Public relations is a fast paced world not for the faint of heart.

And part of the world of press releases is that most press releases never get published.

The Biggest Mistakes That Keep Most Press Releases From Getting Published

Be… Read more

7 Tips for Using Metrics to Improve PR Campaigns

Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to rely on somewhat mysterious reach and circulation numbers. Now anyone can improve their PR campaigns usiRead more

4 Tips for Understanding Social Media Metrics

Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important question to ask yourself with each of them is whether or not that metric is helping you to make choices and take ac… Read more

5 Google+ Hangout Ideas for Small Business

Ever had a situation with a customer that really wasn’t resolved via email? Perhaps you needed to be able to chat with them face to face in order to figure out the best way to resolve their situation? This situation pops up for many small business owners and employees, most often when there isn’t time to drive … Read more